Senior CRM and Loyalty Manager

Senior CRM and Loyalty Manager

London

£85,000–£90,000

A rare opportunity to build a loyalty ecosystem from the ground up.

We are partnering with a highly recognisable, mission-led consumer brand undergoing an exciting transformation phase and seeking a CRM and Loyalty Manager to help shape the future of customer engagement.

Working closely with an experienced brand strategist and senior leadership team, this role offers the opportunity to design and build a modern CRM and loyalty function from scratch, creating meaningful, long-term customer relationships across digital, in-store, and emerging technology platforms.

This is not a traditional retention marketing role. The business is looking for someone who can combine strategic thinking with hands on execution to create top class customer experience and loyalty proposition.

The role:

Build the CRM and loyalty infrastructure from the ground upDevelop customer segmentation, lifecycle journeys, and engagement strategyHelp shape a next generation loyalty proposition focused on customer value and long term engagementWork cross functionally with creative, operations, product, and technology stakeholdersManage relationships with external technology partners and ordering platformsSupport the integration of customer data across app, kiosk, and digital ordering environmentsBring a structured, hypothesis-led approach to testing and customer growth initiativesContribute creatively to customer communications and content development

Experience:

Strong experience in CRM, loyalty, lifecycle marketing, or customer growthComfortable creating systems, processes, and strategy in a fast evolving environment.A balance of strategic capability and hands on deliveryExperience working independently within lean or scaling businessesA data informed, test and learn mindsetStrong collaboration and stakeholder management skillsCreative sensibility alongside technical understanding