Marketing Communications Apprentice

Travel to YMCA sites to identify and capture transformational stories Create videos for website and social media to promote the organisation and share service user stories Create print materials (banners, flyers, posters, reports etc) to promote YMCA Create digital marketing assets for use on web and social media (Facebook, Instagram, Linkedin, TikTok etc) Monitor analytics and insights of social media, SEO and PPC campaigns Photograph YMCA events, obtaining necessary consent and adhering to GDPR guidelines Write content for website, blogs and social media Create email newsletters for YMCA staff and stakeholders Write press releases about inspiring stories and upcoming events Conduct interviews with staff, service users and members of the public around their experience with YMCA Maintain confidentiality and sensitivity when working with personal stories. Support the Head of Comms in planning and delivering multi-channel campaigns. Support the Head of Comms in monitoring SEO and PPC campaigns. Schedule social media content for the Group and YMCA services. Learn and use creative software including Canva, CapCut, Adobe Creative Suite, WordPress, and Microsoft Office. Assist with photography, filming, and creative writing.

Other Duties:

Attend meetings and events as a representative of YMCA Black Country Group. To abide by YMCA BCG’s policies and procedures. To promote the aims and purpose of YMCA BCG. Represent YMCA Black Country Group’s values of Hope, Trust, Compassion, Inspire in all interactions. Undertake any other related duties that are consistent with the job.

Training:

The succesful apprentice will be allocated with an assessor who will visit them in the workplace once every 6-8 weeks. In addition, they will attend regular online lessons.

Training Outcome:

On completion of this apprenticeship, there may be a permanent position available for the right candidate.

 

Employer Description:

YMCA Black Country Group is a group of YMCA charitable companies & associated trading subsidiaries (“the Association”) operating in the Black Country and South Staffordshire area. The charity employs around 200 staff across several sites, delivering a wide range of community services including support & advice, accommodation, family work, health & well-being, training & education.

Working Hours :
Monday to Friday, 9.00am - 5.00pm.

Skills:
Communication skills,IT skills,Attention to detail,Organisation skills,Customer care skills,Logical,Team working,Creative