Apprentice Client Engagement Executive

Lead Generation & Pipeline Development:

Proactively identify and engage prospective employers and learners through outbound activity (calls, email campaigns, LinkedIn, events) Generate a consistent pipeline of qualified leads aligned to organisational growth targets Research target organisations, sectors, and key decision-makers within education, skills, and workforce development Qualify leads effectively against eligibility, need, and readiness to progress

Sales Planning & Preparation:

Set and track activity targets (calls, meetings, conversions) in line with sales forecasts Prioritise high-potential sectors, employers, and learner groups to maximise return on effort Develop and refine outreach plans tailored to education and training opportunities

Customer Engagement:

Communicate confidently and professionally with a wide range of stakeholders, including employers, learners, and partners Adapt communication style to suit different audiences, ensuring clarity and engagement Build rapport quickly to establish trust and credibility in early-stage conversations

Customer Needs Analysis:

Use effective questioning and active listening to understand organisational skills gaps, workforce needs, and learner goals Identify opportunities to align training programmes and apprenticeships to customer objectives Guide early-stage conversations to create interest and a clear value proposition

Proposing & Presenting Solutions:

Clearly articulate the value of education and training programmes, including apprenticeships, qualifications, and workforce development solutions Present key features, benefits, and outcomes in a way that resonates with employers and learners Support the transition of qualified leads to the sales team with well-informed handovers

Negotiation & Objection Handling:

Anticipate common objections (e.g., funding, time commitment, programme relevance) and respond confidently. Balance customer expectations with organisational requirements, ensuring realistic and compliant outcomes

Closing & Conversion:

Secure commitment for next steps, such as booked meetings, enrolment discussions, or referrals Use appropriate and ethical closing techniques to progress leads through the pipeline

Market Intelligence & Sector Awareness:

Gather insights on industry trends, funding changes, and competitor activity within the education and training sector Share intelligence with internal teams to refine targeting and messaging

Customer Experience Management:

Deliver a positive and engaging first impression of the organisation Manage enquiries efficiently and ensure timely follow-up Proactively address concerns to maintain interest and momentum

Digital & CRM Skills:

Use digital tools and platforms (e.g. CRM systems, LinkedIn, email automation tools) to identify, track, and nurture leads Maintain accurate and up-to-date records of all interactions and pipeline activity Monitor performance metrics to continuously improve lead generation effectiveness

Success Measures:

Volume and quality of leads generated Conversion rates from lead to qualified opportunity Number of meetings or enrolment discussions secured Contribution to overall learner enrolments and employer partnerships Accuracy and consistency of CRM and pipeline reporting

Training:
On the job training with an experienced team 

Training Outcome:
This is a permanent position with a structured development path; on successful completion of the apprenticeship there is the opportunity to progress For example, into a Sales Consultant role, or other roles within the business, for instance facilitation or team management

Employer Description:

Over the past 43 years, Dove Nest Group has developed and delivered world-class training and development solutions that enable organisations to unlock their potential through the development of their people.

Working Hours :
Monday-Friday, 08:30 - 17:00. 1 hour unpaid lunch break.

Skills:
Communication skills,IT skills,Attention to detail,Customer care skills,Relationship building skills,Microsoft software experience,Self motivated,Resilient,Driven,Confident,Engaging