Assistant General Manager - New Opening Sports Bar

Assistant General Manager - New Opening Sports Bar

Location: Central London
Salary: Up to £45,000 + bonus

A new sports-led hospitality concept is launching its first site this summer, and they’re looking for a strong Assistant General Manager to help bring it to life. This is a chance to get in early, shape the culture, and be part of building something from the ground up.

The site will trade seven days a week from 12pm - 12am, with a big focus on live sport, atmosphere, and high-energy service. With the World Cup on the horizon, this will be a fast-paced, event-driven environment from day one.

The role:

Support the General Manager in opening and establishing a brand-new siteLead from the floor - driving energy, engagement, and atmosphere during serviceManage high-volume trading, particularly during key sporting eventsBuild, train, and motivate a team to deliver consistent, high-quality serviceTake ownership of day-to-day operations including rota management, stock, and compliancePlay a key part in shaping the culture and identity of the brand’s first siteDeliver strong commercial performance through effective cost control and team leadership

The person:

Current AGM or strong Assistant Manager ready to step upPassion for sport - someone who genuinely enjoys the environment and will get involvedHigh energy, hands-on, and thrives in busy, event-led operationsExperience in high-volume venues - sports bars, late-night, or similarConfident leading teams during peak, high-pressure trading periodsStrong communicator with a natural ability to engage both team and guestsAmbitious and motivated by the opportunity to build something from the ground up

CVs to Kate@Corecruitment.com



  • Location: London, Greater London, England
  • Salary: £45k per year + bonus
  • Type: Permanent
  • Recruiter: COREcruitment
  • Posted: 01-May-2026
  • Posted on: careers4a.com