Digital Marketing Executive (CRM & Social Media Focus)

Digital Marketing Executive (CRM & Social Media Focus) - Up to £32,000
Location: London based (office & site visits) with 1-day WFH

An exciting opportunity for a CRM-led Digital Marketing Executive to join a fantastic pub company. This role is primarily focused on CRM and email marketing, with additional responsibility for supporting social media activity across brand channels. You will play a key role in driving customer engagement, bookings, and loyalty through data-led marketing campaigns.

Key Responsibilities:

Plan, build, and deliver CRM/email marketing campaigns end to endDevelop and optimise automated customer journeys and personalised communicationsSegment customer data to deliver targeted and relevant messagingManage and maintain the CRM system to ensure accurate campaign executionConduct A/B testing to improve engagement and conversion performanceMonitor, analyse, and report on CRM campaign resultsSupport planning and delivery of organic social media contentAssist in creating engaging social content including copy and visualsWork closely with internal teams to align CRM and social activity with business goalsStay up to date with CRM, digital marketing, and social media trends

Ideal Profile:

Proven experience in CRM and email marketingStrong understanding of customer segmentation, automation, and campaign optimisationExperience supporting social media activityAnalytical mindset with strong reporting skillsHighly organised with strong attention to detailHospitality, retail, or multi-site experience is beneficial

If you are keen to discuss the details further, please apply today or send your cv to Kate B OR call 0207 790 2666