Public Relations Assistant - Apprenticeship

You will support a range of clients and PR activities across our portfolio, working with some of the UK's leading hotels and event venues, including: 

Supporting our hotel and event venue clients' marketing and administrative activity, including updating website content and scheduling social media posts Compiling and maintaining targeted media lists to support client campaigns Researching industry trends, key calendar moments, events and relevant editorial opportunities Assisting in the preparation of monthly client reports, including activity and press coverage reports Liaising with journalists and influencers to coordinate media opportunities, including press visits Supporting copywriting across a range of materials, including press releases, media alerts, blogs and social media content Assisting in maintaining internal systems, databases and processes, ensuring information is accurate and up to date Monitoring the media to identify relevant coverage and potential opportunities for clients Supporting the use of PR and marketing tools and platforms, such as media monitoring services, distribution tools and email marketing systems (full training provided) Attending internal meetings, training sessions and client meetings where appropriate Contributing ideas to support Custard’s own PR and marketing activity

Training:
Minimum of 6 hours off-the-job training per week Blended learning, with online study materials, a monthly one-to-one online tutorial, and topic-specific webinars Free attendance at 2 one-day courses on AI and Sustainability

Training Outcome:
Apprentices will be fully qualified in 20 months, with the opportunity for permanent employment as a PR Executive

Employer Description:

Custard was founded in 2007 on a simple belief: that hospitality deserves communications that elevate the people, the brands and the industry itself.

We are a positioning consultancy for the hospitality and events industry, and we exist to help businesses carve new markets, reposition their value, launch new spaces and products and strengthen their share of voice. 

Our business works because it is about our team, our values, our partners and the work we champion.

Working Hours :
Monday - Friday, 09:00 - 17:30 Minimum of 6 hours off-the-job training per week.

Skills:
Communication skills,IT skills,Attention to detail,Organisation skills,Administrative skills,Analytical skills,Team working,Creative