TikTok content creator and marketing apprentice

Lead the planning, delivery, and optimisation of regular TikTok Live sessions to drive brand awareness, engagement, and commercial performance. Host interactive live streams, showcasing products and sharing brand stories in an engaging, authentic manner that strengthens audience connection and trust. Create and maintain dynamic, high-energy live content designed to maximise viewer retention, interaction, and conversion. Highlight key product features, promotions, and exclusive offers during live sessions to support sales objectives and campaign targets. Collaborate cross-functionally with the marketing team to align live content with broader multi-channel marketing strategies, ensuring consistency across TikTok, Instagram, LinkedIn, website, and email campaigns. Contribute to integrated content calendars and campaign planning in line with the principles of the Multi-Channel Marketer occupational standard, including audience segmentation, customer journey mapping, and brand positioning. Review, analyse, and evaluate performance data across live sessions and supporting channels, using platform analytics and marketing dashboards to assess KPIs such as engagement rate, reach, watch time, click-through rate, and conversion. Produce clear performance reports with actionable insights and recommendations, cross-referencing live-stream results with wider campaign data to measure ROI and inform future strategy. Actively manage and grow the online community during and after live sessions, responding to questions and comments in a professional, brand-aligned manner to strengthen customer relationships and enhance the overall digital customer experience.

Training:

You'll be working towards a Multi-channel marketer Level 3 apprenticeship standard. An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

1 day per month training at Protocol Consultancy Services in Birmingham City Centre.

Weekly online training through Teams and portals.

Training Outcome:

Full time employment.

 

Employer Description:

French Arabian perfumes offer a fascinating combination of French elegance and Arabian opulence, resulting in fragrances that are distinctive, alluring, and truly mesmerizing.
French Arabian Company, established in 2016, is a family-owned business having a legacy of 40 years of experience in the trading industry. We are currently located in Birmingham, United Kingdom.
We are the wholesalers & retailers of the best Arabic Perfumes and Fragrances – French Arabian Perfumes, Khadlaj, Lattafa, Gulf Orchid, Fragrance World, Ard Al Zaafaran and many more. 

Working Hours :
9.30 am to 4.30 pm, Monday to Friday with a 30 minute unpaid break each day.

Skills:
Communication skills,IT skills,Attention to detail,Customer care skills,Problem solving skills,Presentation skills,Administrative skills,Number skills,Analytical skills,Logical,Creative,Initiative,Content skills,Strong on-camera presentation,Social Media awareness