Media Apprentice

As an Apprentice, you will work in the Media team at IMA Global to understand the way an agency runs and deliver campaigns through from briefing to ideation and production. This is a unique opportunity to see the full process and gain an understanding of all the detail that goes into creating and producing marketing campaigns for a broad range of clients across the agency.

Key Responsibilities and Deliverables:

Media Support:

Support all members of the paid media team, assisting in the formulation of media owner briefs and client solutions to meet department planning needs Assist in the buying, optimising and reporting of client campaigns across broadcast, out-of-home, print and digital channels

Research and Analysis:

Run and analyse competitor analysis and target audience research reports Research the paid media market to ensure the team are always fully informed of latest market info and opportunities for clients

Client Engagement:

Assist in the construction of pitch documents and client proposals Develop relationships with suppliers and to negotiate rates, timings and positioning on behalf of clients

Industry Knowledge:

Meet with media owners to learn about their offering and keep up-to-date with new industry developments

Relationship Management:

Build, develop and manage effective relationships at all levels, internally and externally

Company Representation: 

Act in the best interest of IMA Agency and Smollan Group Companies at all times

Knowledge, Skills & Abilities:

Google Suite Interest in Marketing & Creative Industry Excellent communicator Organisation and time management Attention to detail Research capability Pro-activity Accountability Positive Collaborative Self-motivator Reliable Diligent

This is a fantastic opportunity for someone that is motivated, eager to learn and has the drive to succeed.

Training:

Multi-channel Marketer - Level 3 Apprenticeship Standard:

You will be completing Level 3 Multi-channel Marketing Standard.  As a Media Apprentice, you help with planning, creating and implementing, impactful marketing campaigns across digital platforms As part of the Marketing Team, the Multi-channel Marketers will contribute to the implementation of the Marketing strategy and plans They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the company Training is a blended learning delivery model: online learning, classroom sessions, work-based training, independent research, workplace projects, one-to-one support and training

Your training will include:

Creating your Portfolio Marketing Principles & Theory Branding Theory and Effective Communication Understanding your Audience & Customer Journey Research Methodologies and Competitor Analysis Understanding Business Vision and Objectives Budget Management - Understanding ROI Marketing Campaign Planning and Scheduling Marketing Plan Implementation Content Creation: Planning and Development Content Creation: Tools (Practical) Copywriting - Persuasive writing techniques Quality, Standards and Legislation

SEO: Introduction:

CMS/WordPress & Cornerstone Content Metrics & Analytics: Measurement tools Reports & Optimisation: Google Analytics

For the Multi-channel Marketer apprenticeship, there is an end point assessment. This is done in the final part of the apprenticeship and is how the apprentice is judged on their learning and will include: 

Producing a written Report Portfolio of evidence based work Presentation and Q&A Professional Discussion based on Portfolio

For a full overview of the Multi-channel Marketer standard visit https://www.instituteforapprenticeships.org/apprenticeship-standards/multi-channel-marketer

Training Outcome:
IMA Global are giving the opportunity for a Media Apprentice to create a career which could lead to long-term employment and further development

Employer Description:

IMA Global are a full service marketing agency - a collective of highly creative and connected specialists. The Media Apprentice will work in the Media team to understand the way an agency runs and deliver campaigns through from briefing to ideation and production.

Working Hours :
Monday - Friday, between 9.00am - 5.30pm.

Skills:
Communication skills,IT skills,Attention to detail,Organisation skills,Customer care skills,Presentation skills,Analytical skills,Logical,Team working,Creative