Fitness & Commercial Director Fitness Concept Up to £90,000

Fitness & Commercial Director Fitness Concept  Up to £90,000

London based role

Keen on this role, you MUST come from the fitness large scale to be considered

COREcruitment are proud to be partnering with an innovative, music-driven mass participation fitness brand entering an exciting phase of international growth.

This is a unique opportunity to shape the vision, product and commercial strategy of a large-scale fitness experience designed for global audiences. Blending high-energy programming with world-class production, this concept is built for scale, profitability and international expansion.

With ambitious growth plans across multiple markets, we are seeking a Fitness & Commercial Director who will define the product, lead commercial performance and drive strategic partnerships worldwide.

You will…

Define and evolve the event format, fitness programming and participant experienceLead pricing, packaging and commercial optimisation across all eventsTake ownership of P&L performance including revenue, margins, forecasting and budgetingDevelop financial models, dashboards and business cases to support strategic decisionsDrive new revenue streams including sponsorship, partnerships, licensing, digital and merchandiseIdentify and secure high-value brand, venue and city partnershipsLead international market expansion through data-led territory analysis and commercial entry modelsRepresent the brand at pitches, industry events and partner meetingsBuild and lead a high-performing commercial and partnerships teamCollaborate cross-functionally with operations, marketing and production to ensure scalable delivery

We are looking to speak with senior fitness and event leaders who have:

Proven experience delivering large-scale fitness events or mass participation activationsStrong commercial acumen with ownership of budgets and revenue targetsA track record of securing and managing strategic partnershipsAdvanced financial modelling and analytical capability Exceptional stakeholder management and negotiation skillsThe energy, creativity and ambition to build a globally recognised fitness brand

Are you ready to shape the future of mass participation fitness on a global scale?

Get in touch now to discuss this exciting opportunity. Contact Stuart Hills