Marketing Apprentice
Content Marketing:
- Responsible for plotting content themes on the marketing calendar.
- Writes and schedules emails each week.
- Repurposes eshots as blogs and uploads them, with a suitable image, to the website.
- Creates graphics for LinkedIn and schedules a post linking to the blog.
- Create a further three/four ‘general interest’ LinkedIn posts every week, highlighting work we have completed, resources we have created and events we have attended.
Online engagement: Review the LinkedIn accounts of all ‘warm leads’ and ‘hot prospects’ every week, liking, commenting and sharing any new content. As appropriate, content should be shared via Slack to encourage others within the business to engage.
Marketing plan: Be familiar with the broader marketing plan, brand guidelines, keywords for SEO, budget and all key measurement metrics.
Asset library: Take responsbilibity for maintaining a library of assets to use in marketing to both existing clients and prospects. This includes photos, videos, case studies, mockups and brochures (both print and digital). On a weekly basis, write new case studies and expand existing case studies by including details of projects delivered the previous week.
CRM: Continually update the CRM with new prospect data, ensuring contacts are segmented and tagged appropriately. Support the wider team to clean and segment data as appropriate.
Website: Has ownership of minor amends to the text and images on the website, as requested by colleagues.
Account based marketing support: Supports the Marketing Manager to implement our quarterly ‘Beacon Blueprint’ campaigns whereby we use account based marketing strategies to target specific companies which we would like to work with. This includes creating tailored landing pages, resources, emails, gated content, blogs and marketing literature, in addition to coordinating physical mailings.
Events: Attend exhibitions and conferences as appropriate, joining the team in chatting to potential prospects and collecting data to be added to the CRM.
Training:
An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.
Training Outcome:
We want to develop and maintain our apprentices within the business. At the end of the apprenticeship, there will be the opportunity for your role to become permanent within the business and to play a key role in its continued success.
Employer Description:
At Summit Creative, everything we do centres around the impact we make. Through the quality of our work, our creative culture and our collaborative approach with clients, we go beyond the ordinary to leave a meaningful and lasting impression. We combine experience with innovative thinking and a commitment to creating solutions. Some of our clients include: NHS and Fujitsu.
Working Hours :
Monday to Friday, shifts TBC.
Skills:
Communication skills,Attention to detail,Organisation skills,Problem solving skills,Presentation skills,Administrative skills,Logical,Team working,Creative