Marketing Manager

Marketing Manager
Location: Hybrid / Poole, Dorset
Up to £55,000pa DOE

Our client is a fast-growing renewable energy installation business operating across the South of England. The company specialises in solar PV systems and air source heat pumps for both residential and commercial customers, helping households and organisations transition to cleaner, lower-cost energy.
Since launching a few years ago, the business has built impressive early momentum. Growth has been driven through strong customer referrals, paid search activity, and a reputation for high-quality installations backed by recognised industry accreditations.

With ambitious plans for expansion, the company is now looking for a Marketing Manager to help take its marketing capability to the next level — building a smarter, more scalable engine for generating demand and supporting the next phase of growth.

The Opportunity
This role will take ownership of the company’s marketing performance, lead generation strategy, and marketing systems.
Initially, the focus will be on optimising what already works, improving the performance of the existing digital funnel and increasing conversion across current channels.
From there, the role will evolve into scaling demand generation, building a predictable, data-driven pipeline that supports sustained commercial growth.
It’s a great opportunity for a commercially minded marketer who enjoys blending strategy, analytics, and hands-on campaign execution within a fast-growing business.

What You’ll Be Doing
You’ll start by getting under the hood of the current marketing activity and improving how it performs.Reviewing and refining the existing digital marketing funnelImproving conversion rates across current lead generation channelsAnalysing cost-per-lead, cost-per-sale, and marketing ROIOptimising campaign structure and performance within Google Ads and paid searchImproving marketing data visibility through CRM integration and reporting toolsWorking with internal teams and external partners to improve website performance and conversion rates
Once the foundations are optimised, you’ll focus on building a more predictable growth engine.Scaling marketing activity based on performance data and growth targetsDeveloping long-term acquisition channels such as SEO, reviews, and referralsSupporting business development with marketing collateral including case studies, proposals, and capability documentsDelivering clear marketing performance insights to the leadership team
What We’re Looking For
Essential ExperienceExperience in a marketing, growth, or performance marketing roleStrong understanding of digital marketing funnels and conversion optimisationHands-on experience managing Google Ads or similar performance marketing platformsExperience using CRM systems and marketing automation toolsStrong analytical capability, with experience using tools such as GA4, Looker Studio, or similarComfortable managing multiple priorities while maintaining strong attention to detailNice to HaveExperience in renewable energy, clean technology, or home servicesUnderstanding of local service marketing modelsKnowledge of SEO strategy and implementationExperience working in scale-up or owner-managed businesses
The Kind of Person Who Will Thrive HereCommercially minded and motivated by measurable resultsComfortable working in a fast-growing, evolving business environmentAble to translate data into clear actions and decisionsProactive and self-driven, with a mindset for continuous improvementInterested in building systems and scaling marketing, not just maintaining campaigns.
About Us

Climate17 is a purpose-led, international Renewable Energy & Sustainability recruitment firm. We provide specialist talent acquisition services to organisations seeking to reduce their environmental footprint, as well as those working towards the decarbonisation of the energy sector.

Inclusive Application Process

Climate17 is committed to creating a diverse, inclusive, and equitable workplace. We believe there is no solution to climate change without people. We aim to increase diversity across all areas and as such, we are committed to partnering with clients and candidates to create an inclusive and sustainable regenerative world.