Head of Sales - Germany
Head of Sales - germany
Salary: €80.000 - €100.000
Start: ASAP
Languages: German, English and any other European languages are an advantage
Location: can be based anywhere in Germany - plenty of travel to The Netherlands, UK
I am seeking a highly connected Head of Sales – Europe to lead all commercial activity across key European markets, with a focus on large multi-brand QSR operators.
Operating as an entrepreneurial standalone commercial leader, you will open doors with major QSR groups, run pilot programmes, and convert them into long-term, multi-market agreements while shaping the company’s European go-to-market strategy.
Key Responsibilities
Define and execute the European sales strategy for QSR, targeting major operators and franchise groups across the UK, Germany, the Netherlands, and other priority markets.Own the full enterprise sales cycle: prospecting, introductions, needs analysis, solution design, commercial negotiation, and contract close.Initiate and manage pilot programmes with large QSR groups, overseeing implementation, performance tracking, and stakeholder communication to secure large-scale rollouts.Build and maintain senior-level relationships with COOs, VPs Operations, Supply Chain Directors, Procurement leaders, and other key decision-makers in the QSR ecosystem.Develop strategic distribution and channel partnerships across Europe to extend market reach and accelerate adoption.Represent the company at industry events, conferences, and trade shows, positioning the brand as a trusted partner to leading QSR groups.Maintain a robust, transparent sales pipeline; report KPIs, forecasts, and market intelligence directly to HQ, influencing product roadmap and market strategy.Candidate Profile
Senior commercial leader with significant experience in or around multi-brand QSR operators or QSR-focused suppliers (food, packaging, equipment, technology, or services).Deep, active network within the European QSR market, with established relationships across COOs, VP Operations, Supply Chain, and Procurement at major groups.Proven track record of closing complex enterprise B2B deals and framework agreements, ideally across multiple markets or regions.Experience designing and running pilot programmes and scaling them into multi-site or multi-country contracts.Highly self-motivated, comfortable operating independently in a start-up or scale-up context, and confident building a market presence from scratch.Strong strategic thinking combined with hands-on sales execution; able to switch between C-level conversations and detailed operational follow-up.Fluency in English required; additional European languages (e.g. German, Dutch, French) are a strong plus.