Advertising & Media Apprentice
We have the full job description available in PDF form on our vacancies page. Working at Bountiful Cow is fast-paced and varied, no matter what team you’re in. We are looking to offer 2 apprenticeship positions, 1 in our AV team and 1 in our Digital team. AV Apprentice: You’ll support the activation and delivery of AV campaigns, helping to book, traffic and manage media across: TV BVOD, VOD, Cinema, Radio and Digital Audio, while ensuring campaigns run smoothly and on schedule. Digital Apprentice: You’ll support the activation and optimisation of digital campaigns, helping to set up, monitor and report on activity across Paid Social, Display & Online Video, ensuring campaigns deliver against client objectives.
Alongside studying for your Apprenticeship Qualification, we’ll expect you to carry out some key responsibilities;
Reporting: Using multi-media systems to monitor competitor activity, examine audience behaviour and demographics, and to implement and evaluate campaigns. Establishing media owner relationships:Liaising with media owners, keeping informed of the latest developments within their sector and building strong relationships to deliver the best value for our clients. Administration: Keeping on top of finance, bookings, competitive reporting, campaign analysis, client updates and weekly client reports. Contributing to agency life: We encourage employees to get involved in wider areas of the business. This can be anything such as new business pitches, DE&I initiatives, events planning or researching consumer and market trends. Industry knowledge: Keeping up to-date with both media and wider industry news to keep the agency and clients informed with relevant and interesting information. Audience Research: Using desk and primary research to tackle clients’ biggest insight challenges as we look to communicate with customers in more impactful ways.
Training:
Advertising & Media Executive Level 3 Standard:
An advertising and media executive will help with the day-to-day progress of the whole advertising process, from receiving the brief from the marketing team, including objectives, budget and timescales, through to the measurement of how effective the advertisement has been. In their daily work, they will interact with many other people, processes and systems. (For example, the client, 3rd party suppliers, the broad team at the agency.) They help campaigns move forward, coping with inevitable setbacks and changes in direction (some at the last minute), whilst showing collaboration and maintaining relationships with all. Usually, they report to an Account or Media Manager.
They usually specialise in one of two parts of the advertising process: the first is the process of producing the advertisement (creative); the second is the process of distributing the advertisement (media). Apprentices must therefore complete the core apprenticeship and one of these options.
Training Sessions Overview
Seminar 1: Preparing for your apprenticeship
Seminar 2: Preparing for your employer
Seminar 3: Introduction to advertising
Seminar 4: The foundation of advertising
Seminar 5: Understanding commercial
Seminar 6: Advertising campaigns
Seminar 7: Advertising and Media standards & legislation
Seminar 8: Principles of Project Management
Seminar 9: Supply Chain Management
Seminar 10: Principles of third party
Seminar 11: The briefing and approval processes
Seminar 12: The media buying process - TV
Seminar 13: The media buying process – Out of home, Radio and Print.
Seminar 14: Negotiation techniques
Seminar 15: Data and media metrics
Seminar 16: Data and media metrics – Practical Excel session
Seminar 17: Media planning
Seminar 18: Distribution of Creative through the appropriate channels
Seminar 19: Evaluating campaign performance
For a full overview of the Advertising & Media Executive standard please click on the following link:
https://www.instituteforapprenticeships.org/apprenticeship-standards/advertising-and-media-executive-v1-0
Training Outcome:
Potential for full-time employment upon successful completion of the apprenticeship.
Employer Description:
WELCOME TO BOUNTIFUL COW. We’re a challenger business for challenger businesses. We exist to help the underdog to win. Working at Bountiful Cow is fast-paced and varied, no matter what team you’re in. We are looking to offer 2 apprenticeship positions, 1 in our AV team and 1 in our Digital team.
Working Hours :
Monday to Friday 9am to 5.30pm.
Skills:
Communication skills,IT skills,Attention to detail,Problem solving skills,Presentation skills,Analytical skills,Logical,Team working,Initiative