Apprentice Residential Area Sales Manager

As part of the role, you’ll be required to maintain existing one-off installers and grow business levels with them via a network of merchants, to achieve set targets for selling Baxi domestic solutions including gas boilers, ASHP’s, unvented cylinder ranges & domestic point of use Heatrae Sadia products. 

The Area Sales Manager Apprentice would also be responsible for working with merchants in that area to sell the Baxi & Heatrae Sadia product range and pull through sales from the installers to the merchants. This will involve trade events, face to face booked appointments and telephone contact with both merchants and installers. 

This role is vitally important to Baxi, we will be looking for a highly motivated individual who will work diligently using a journey plan, finding lucrative new business via the installer and merchant sectors.   

As part of your role, you will have the following responsibilities: 

Strive to maintain & grow market share and volume for relevant Baxi & Heatrae products, whilst being mindful of margin contributions Fully embracing the vision and values of the company  Organised, pro-active approach to managing sales activity for the company Deliver the budget and build the new installer pipeline Meet and exceed all KPI’s as outlined by your manager Manage day-to-day activities, own reports and communications Reducing the focus and thus importance on forecast demand by identifying trends and having close relationships with key customers and decision makers Working on multiple targets at different stages, at the same time  Negotiating and managing the needs and expectations of our customers, aiming to influence the buying decision You will be expected to identify and develop new customer relationships as well as managing existing accounts Building effective and cooperative working relationships will all internal and external colleagues e.g. non conflicting Manufacturers To ensure all Health and Safety procedures and current guidelines are upheld 

Training:

Sales Executive Level 4.



Training Outcome:

Progression opportunities upon successful completion of the apprenticeship.



Employer Description:

Established in Preston, Lancashire, over 160 years ago, Baxi has grown to become one of the UK’s best-known and most respected brands in the heating and hot water industry.  



Working Hours :
Monday - Friday Working hours vary (TBC)

Skills:
Communication skills,Attention to detail,Organisation skills,Problem solving skills,Team working,Full UK driving license,Solution focused,Multitasking skills,Time management skills,Resilience and prioritisation,Adaptability skills


  • Location:
  • Type: Permanent
  • Recruiter: SR APPRENTICESHIPS LIMITED
  • Posted: 27-Feb-2026
  • Posted on: findapprenticeship.service.gov.uk