Digital Marketing Apprentice

Purpose of Post

To promote and support access to the history of London and TLA’s collections by creating and developing content for TLA’s websites and digital platforms, and other marketing media. By developing content for print and digital marketing systems including websites, social media channels and mailing lists, the post holder will support TLA’s work to promote research services, exhibitions and events, increase use of digital platforms, raise the profile of the service and engage with a diverse audience.

Main Duties & Responsibilities:

To market TLA’s services to customers, using platforms and tools to share engaging content, and increase and develop our audience. To develop and publish content to TLA’s websites and digital platforms by creating metadata, preparing digital copies of archival content and writing texts. To create content, posts and campaigns for TLA’s social media platforms to promote services, raise the profile of TLA, increase and diversify our audience. To contribute to the improvement of TLA’s websites, working with Digital Content & Development colleagues to design and implement solutions, with a focus on accessibility and search engine optimisation. To create advertisements for social media platforms, search engines, listings sites and other promotional platforms, measuring and reporting on results. To support the development of sales across TLA’s platforms, marketing products and services. To assist in the management and analysis of platform and channel data, reviewing and reporting on customer and use data to support the development of services and marketing campaigns. To support the use of digital platforms and social media channels, and digital platforms and tools for on-site visitors to TLA, responding to enquiries, providing support and resolving problems. To support the development of TLA’s email and print marketing, including developing new email campaigns. To inform and support the development of TLA’s marketing plan, including the development of new tools, channels and services by researching marketing techniques and methods at comparable organisations. To assist with the delivery of TLA exhibitions and events.

2. General:

To support the wider objectives of the Digital Content & Development team and to assist generally in the work of The London Archives as required. Actively seek to implement the City of London’s Equal Opportunity Policy and contribute to TLA’s Equality, Diversity and Inclusion plan, promoting equality of opportunity in relation to the duties of the post. Actively seek to implement the City of London’s Occupational Health and Safety Policy in relation to the duties of the post, and at all times give due regard to the health and safety of both themselves and others when carrying out their duties. To participate in corporate initiatives such as performance appraisal. To undertake any other duties that may reasonably be requested appropriate to the grade.

Training:

You will be supported to achieve the Multi Channel Marketer level 3 apprenticeship. Theoretical training will be delivered by the training provider on a weekly basis. Practical training and support will be given in the workplace allowing you to embed your learning in the working environment. You will receive 6 hours per week to completed course work within your working hours.

Training Outcome:

On successful completion of the apprenticeship, we aim to offer a permanent role within the team if a position is available. Alternatively, we shall endeavour to secure an alternative position within the City of London Corporation. 

Employer Description:

The City Corporation with a rich history that precedes parliament, the City Corporation has been an ever constant throughout history adapting in order to meet modern demands of the City it serves, and is home to some of the world’s most striking modern architecture. The City of London Corporation forms part of London as a whole, along with the 32 London Boroughs who have responsibility for local government services within their local area. Based at the Guildhall the City Corporation looks after and promotes the City of London.

Working Hours :
Monday to Friday, 9:15am - 5:00pm, core hours. Flexibility will be required for business needs.

Skills:
Communication skills,IT skills,Attention to detail,Organisation skills,Presentation skills,Administrative skills,Number skills,Logical,Team working,Initiative,Non judgemental,Patience