Director of Sales - Leading Travel Business

Director of Sales – Leading Travel Business

Up to £120,000 + Bonus & Benefits
Home-based | Frequent travel to Manchester HQ & nationwide

We are working with a market-leading travel business with ambitious growth plans in the UK, seeking a high-impact Sales Director to lead its Trade Sales and Partnerships strategy.

This is a senior, commercially critical role, responsible for driving revenue growth, expanding market share and strengthening long-term relationships across the UK travel trade. You will lead a well-established national sales team and act as the face of the business within the industry.

The role is home-based, with regular travel to the Manchester head office and frequent nationwide travel to meet partners, attend events and support the sales team.

Responsibilities

As Sales Director, you will define and execute a clear, forward-thinking sales strategy that delivers sustainable growth across a diverse portfolio of premium travel products. You will work closely with senior leadership and cross-functional teams to ensure strong commercial performance, brand alignment and an exceptional partner journey.Key responsibilities include:Developing and implementing a national trade sales strategy aligned to wider business objectivesDriving revenue growth through existing partnerships while identifying and securing new commercial opportunitiesLeading, motivating and developing a high-performing UK sales teamOwning the full sales process, from proposition and presentation through to negotiation and contract closeBuilding long-term, strategic relationships with key trade partnersAnalysing market trends, competitor activity and customer behaviour to inform decision-makingOverseeing sales forecasting, targets, budgets and performance reportingWorking closely with marketing, commercial, operations and customer teams to deliver a seamless end-to-end experienceRepresenting the business at trade events, industry awards, partner events and hosted experiences

Requirements

You will be a confident, commercially driven sales leader with strong experience operating at senior level within a relevant, trade-focused industry.A proven track record (5+ years) in a senior sales leadership roleExperience managing national sales teams and delivering against ambitious growth targetsExceptional relationship-building, negotiation and influencing skillsA strategic mindset combined with hands-on commercial executionStrong understanding of premium or luxury market dynamicsExperience launching or scaling products in competitive environmentsHigh levels of resilience, adaptability and professionalism in a fast-paced settingThe credibility to engage confidently with senior stakeholders internally and externally