Apprentice Paid Media Executive

Campaign Support

Assist in setting up and optimising Paid campaigns across Google Ads, Microsoft Ads and Meta. Demonstrate understanding of Google Shopping and how to enrich and enhance a feed to aid performance. Conduct keyword research to build a clear campaign structure across Google Ads, aligned to the goals of the business. Demonstrate copywriting skills for ads and extensions mirroring client TOV. Support A/B testing efforts for ad creatives and other initiatives. Confidently carry out Business as Usual (BAU) tasks to best practice, monitoring the impact on performance. Proactively contribute to quarterly plan development using learnings from data and business-as-usual observations. Assist in monitoring account budgets to ensure accurate spend, escalating any large changes to senior team members.

Performance Analysis

Track and report on key performance metrics that align to the clients' goals. Help create client-facing reports, providing insights and recommendations with a right-first-time attitude. Contribute to calls and F2F meetings demonstrating clear knowledge and understanding of the client. Proactively problem solve and escalate any challenges to team members. Support with ad hoc reporting and data analysis.

Innovation and Learning

Stay informed about industry updates and best practices. Participate in training sessions and team discussions to develop skills. Proactively share with the team and update clients on testing results. Creation of process documents to support training hub development and best practice process.

Training:

Advanced Level Apprenticeship in Multi-Channel Marketing consisting of:

Level 3 Diploma in Multi-Channel Marketing. Level 2 Functional Skill in Maths (if applicable). Level 2 Functional Skill in English (if applicable).

You will be required to attend a half-day session with HBTC where you will work towards any functional skills (where needed) that you have to take. Additional off the job training will also be required as part of the Apprenticeship There will also be an end point assessment. 

Training Outcome:
After the Apprenticeship, there may be an opportunity for you to advance in the workplace or go on to higher education. 

Employer Description:
When you choose Green Ginger Digital, you’re investing in a boutique agency with a team of SEO, PPC, Paid Social and strategic specialists. You’ll receive director-level support tailored to your business goals and acquisition strategy. Fed up with haphazard and inefficient digital campaigns? As part of our valuable partnership, you can say goodbye to off-the-shelf marketing models, speaking to a different person every time, and impenetrable jargon that leaves you clueless. Instead, you can expect constructive conversations, tactical ideas, flawless execution and measurable results. Whether you want to launch a start-up or take your business to the next level, we’re ready to make it happen.

Working Hours :
Monday - Friday, 9.00am - 5:00pm.

Skills:
Communication skills,IT skills,Attention to detail,Organisation skills,Customer care skills,Problem solving skills,Presentation skills,Administrative skills,Analytical skills,Logical,Team working,Creative,Initiative,Non judgemental,Patience