VP Sales

Job Description – VP Sales

Location: Paris 

Salary: Negotiable

Languages: French and English

Start: ASAP

The Role:

I am looking for a Senior commercial leader responsible for driving sales performance across a cluster/portfolio of lifestyle and design-led hotels in France and selected European markets.

You will own the sales strategy, leadership and structure for the portfolio, with a strong focus on the French market, key feeder markets and relevant segments (corporate, MICE, leisure, lifestyle).

Key responsibilities:

Lead and develop a multi-property sales organisation (on-property and above-property), including cluster/area sales leaders and on-site sales teams, ensuring clear targets, strong performance management and a collaborative culture.Define and execute the sales strategy for the hotel cluster, including segment mix, key account focus and market/feeder market priorities, aligned with overall commercial and brand positioning.Drive top-line revenue and market share growth (rooms, meetings & events, ancillary revenue) while protecting rate and brand integrity, partnering closely with Revenue Management and Marketing.Build and nurture strategic relationships with key corporate accounts, TMCs, agencies, tour operators and lifestyle partners relevant to the French and European markets.Oversee key RFPs and global/local account negotiations, supporting hotel and cluster teams with strategy, pricing parameters and contracting.Monitor performance across the portfolio (RevPAR, RGI, segment mix, account production) and adjust sales plans based on data, trends and competitor activity.Partner with hotel General Managers and Operations leadership to ensure alignment between sales promises and on-property delivery, especially for events and lifestyle activations.Support the development and roll-out of lifestyle brand initiatives, collaborations and experiences that enhance positioning and create incremental demand.

Profile & requirements

Several years’ experience in senior hotel sales leadership (e.g. Cluster Director of Sales, Regional Director of Sales, VP/Head of Sales) overseeing multiple hotels.Deep knowledge of the French hotel market, including key corporate hubs, MICE destinations, and distribution landscape; existing network of decision-makers is a strong plus.Clear affinity with lifestyle, boutique or design-led hotels, understanding how to sell experience, community and brand story, not just beds and meeting space.Proven people leader with experience managing and coaching sales teams across several properties and locations.Strong strategic and analytical skills, confident with sales planning, forecasting and interpreting commercial performance metrics.Excellent communication and presentation skills; comfortable engaging with owners, asset managers and C‑level stakeholders.Fluent French and very good English; additional European languages are an advantage.