Director of sales and marketing

Salary: €100.000 - €110.000 + bonus + car

Start ; ASAP

Languages: German and English

The role:

Strategic commercial leadership role overseeing Sales & Marketing for two interconnected premium-brand airport hotels, responsible for topline performance across all segments and channels.Leads the overall commercial strategy, ensuring the properties are competitively positioned, revenue goals are achieved, and brand visibility is maximized in key source markets.

Key responsibilities

Lead the Sales & Marketing department for both hotels, managing reactive and proactive sales, reservations, and marketing & communications (approx. 25 direct reports).Motivate and guide the team in day-to-day operations, taking full responsibility for achieving sales targets, revenue objectives and market share goals across both properties.Develop and implement sales goals and commercial strategies aligned with the overall business strategy and positioning of the dual-brand airport hotels.Evaluate and optimise distribution channels, build strong client relationships, and proactively position and market the hotels to corporate, MICE, leisure and airline-related business.Manage the marketing budget, overseeing the development of campaigns, promotions and collateral that drive revenue and support property goals across rooms, meetings and F&B.Collaborate with regional marketing and communications teams to implement regional and international promotions and ensure consistent brand messaging across all channels.Develop and implement product and service strategies that meet or exceed brand and guest expectations while delivering strong profitability for ownership.Partner closely with Revenue Management to optimise pricing, inventory, segment mix and forecasting, ensuring a data-driven approach to demand generation.Represent the hotels externally at key client meetings, trade fairs, sales missions and industry events, acting as a visible ambassador for the properties.Take on additional responsibilities such as Manager-on-Duty shifts as part of the hotel leadership team.Report directly to the General Manager and serve as a member of the Executive Committee, contributing to overall hotel strategy and owner communication.

Profile & requirements

Degree in Hotel Management, Business Administration, Marketing or a related field.Several years of experience in a comparable Sales & Marketing leadership role within corporate hospitality, ideally with exposure to the Frankfurt or similar airport/conference markets.Proven leadership and team management skills, with experience guiding multi-disciplinary commercial teams.Strong proficiency in MS Office and confident working with CRM, PMS and revenue/BI tools.Goal- and results-oriented mindset, excellent relationship management skills and strong organisational talent.Coaching-oriented leader who knows how to support, challenge and develop individuals within a motivated team.Fluent in German and English (spoken and written); additional languages are an advantage.Communicative personality with positive energy, strong professional presence and a passion for sales, marketing and hospitality