Digital Marketing Executive Apprentice

1. Social Media Marketing

Manage Coptrz’s presence on TikTok, Instagram, Facebook, LinkedIn and YouTube Schedule and publish posts that align with brand tone and campaign objectives Monitor engagement, respond to comments, and help grow our community

2. Content Marketing

Plan, shoot and edit engaging video and image content specifically designed for social media platforms Create additional content assets such as graphics, case studies and promotional visuals using tools like Canva Collaborate with the wider team to align content with product launches, campaigns and seasonal promotions Assist with writing short blogs and website content to support SEO and brand storytelling

3. Search Engine Optimisation (SEO)

Support optimisation of web pages and product listings Learn how keywords, headings and structure affect visibility on search engines Assist with updating content for improved SEO performance

4. Email Marketing and CRM

Build email campaigns using Klaviyo Assist with setting up automated email flows (welcome, abandoned cart, post-purchase,etc.) Learn how segmentation and content affect open and click rates

5. Conversion Rate Optimisation (CRO)

Use Microsoft Clarity to watch how users behave on-site Suggest improvements to product pages and landing pages Learn how small changes to design and messaging improve sales or enquiries

6. Analytics and Data Measurement

Track performance using GA4, Klaviyo and Shopify Analytics Help produce reports that show results from social media and campaigns

7. Affiliate and Influencer Marketing

Assist with finding and reaching out to influencers Support with managing partnerships and tracking their performance

8. Marketing Automation and AI

Explore tools that use AI to help with content, email and reporting Learn how automation can save time and increase campaign performance

9. E-commerce and UX Optimisation

Build new product listings in Shopify, including images, video and descriptions Keep on-site media up to date (banners, hero images, promo graphics) Make suggestions for improving the customer journey and online shopping experience

Training:

Training: An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation: Luminate Education Group.

Your training course: Multi Channel Marketer equal to Level 3 (A level).

Training Outcome:

Qualified Multi Channel Marketer.

Employer Description:

Coptrz is at the forefront of the UK’s drone technology revolution. Formed in 2016, we serve
both commercial and consumer markets by empowering organisations and individuals with
cutting-edge UAV solutions. From emergency services to engineers to everyday drone users,
we support our customers through expert knowledge and innovative technology. Our digital and
e-commerce presence, including a growing Shopify platform, is a key driver of our success.

Working Hours :
Opening Hours: Monday to Thursday, between 8.00am - 5.30pm. Friday, 8.00am - 4.00pm.

Skills:
Communication skills,IT skills,Attention to detail,Organisation skills,Customer care skills,Problem solving skills,Presentation skills,Administrative skills,Number skills,Analytical skills,Logical,Team working,Creative,Initiative