Director of Sales and Marketing

Salary: €4500 + medical insurance + car

Start: ASAP

Languages: FRENCH, ENGLISH, DUTCH

The Role:

I am looking for a senior, hands-on Director of Sales & Marketing role who will be overseeing a proactive commercial team, with a strong MICE focus and deep network in the Brussels market. The ideal candidate is a strategic leader who is equally comfortable in the field driving sales, in front of key clients, and overseeing digital, brand, and reservations performance.

Position overview

The Director of Sales & Marketing is responsible for all sales, marketing, and commercial activities, leading a multidisciplinary team covering MICE, corporate and leisure, reservations, SEO/online performance, and graphic design/brand communication.

The role reports to the General Manager and works closely with revenue, operations, and finance to maximize total hotel revenue and brand presence in Brussels.

Key responsibilities

Lead, coach, and develop the Sales & Marketing team (including MICE, reservations, digital/SEO, and creative), setting clear targets and ensuring high performance and accountability.Drive proactive sales activity with a strong focus on MICE: meetings, incentives, conferences, and events across corporate, institutional, association, and agency segments.Leverage an existing Brussels network to deepen relationships with key accounts, DMCs, PCOs, convention bureaus, consulates, and local partners, while actively sourcing new business.Own the hotel’s commercial plan, including market segmentation, key account plans, and activity calendars, in alignment with revenue management.Oversee all digital and SEO efforts, ensuring the hotel’s website, content, and campaigns drive qualified traffic, direct bookings, and strong online visibility.Coordinate graphic design and brand communication, ensuring consistent visual identity across online and offline channels, campaigns, and sales materials.Manage and optimize the reservations function to convert leads, maximize occupancy and rate, and ensure a smooth booking experience across direct and third‑party channels.Represent the property at trade shows, sales missions, networking events, and site inspections, acting as a visible commercial ambassador in the Brussels landscape.Monitor performance via KPIs and reports (rooms, MICE, F&B, digital), adjusting strategy and tactics quickly to capture opportunities and address gaps.

Candidate profile

Senior sales and marketing leader with substantial hotel or hospitality experience, including proven success in MICE‑driven properties or venues.Demonstrable track record building and leading high‑performing commercial teams, with a proactive “hunter” sales mentality and strong closing skills.Excellent knowledge of the Brussels market and established relationships across key corporate, institutional, and MICE stakeholders.Solid understanding of SEO, digital marketing, and online distribution, plus experience overseeing creative/graphic design and brand communication.Strong reservations knowledge, comfortable working with PMS/CRS, channel managers, and online travel platforms.Strategic thinker with hands‑on attitude, excellent communication and negotiation skills, and the ability to work at speed in a competitive urban market.Availability to start as soon as possible and quickly take ownership of the hotel’s commercial performance.