Digital Marketing and AI Executive Apprentice (Victor Millwell Ltd)

Ideal candidates will learn to develop and interpret marketing briefs, align campaigns with business objectives and brand identity, and leverage AI tools and customer insights to boost performance. Upon completion, learners will be equipped to plan, coordinate, and evaluate multiple channel marketing activities, conduct digital market research, and create innovative content that engages and retains target audiences.

Duties and key responsibilities:

Production of ongoing competitor analysis and reporting, with particular reference to pricing, presentation and promotion. Contributing to marketing ideas and strategies. Production of branded materials including business cards, leaflets and merchandise. Organising event involvement. Monitoring performance of digital marketing and social media. Writing copy for marketing collateral, including brochures, letters, emails and websites. Develop and optimise online marketing initiatives to drive customer acquisition. Implement and execute email campaigns to nurture leads and customers. Analyse and provide weekly & monthly digital marketing metrics and lead status reports. Review new technologies and keep the company at the forefront of developments in digital marketing. Supporting the marketing manager and other colleagues to help grow the profile and customer base of the company. Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organisations.

Training:

Estio apprenticeship training programmes are delivered virtually by our fully qualified and industry experienced training team. Using their expert knowledge, we’ve purposefully built our programmes around the real-world use of modern technology, so that the skills we create can be directly applied in the workplace.

Throughout the apprenticeship, learners receive coaching, help and guidance from a dedicated team who are there to ensure they get the most from their work experience.

Successful completion of this apprenticeship gives you an accredited Level 3 Digital Marketing and AI Executive and Certified Digital Marketing Professional by DMI, with training in how to:

Master the art of crafting compelling content tailored for diverse audiences and a variety of marketing channels, ensuring sensitivity and effectiveness in communication. Analyse and integrate information from the multi-channel marketing landscape to inform and optimise both short-term tactics and long-term strategies. Implement secure, innovative solutions using a broad spectrum of digital tools and platforms, ensuring seamless user experiences while achieving marketing objectives. Conduct comprehensive reviews and analyses of multi-channel marketing activities, measuring success and providing actionable recommendations for enhancement. Create and interpret insightful analytical dashboards utilising advanced digital tools, facilitating data-driven decision-making. Strategically plan, execute, and manage comprehensive marketing campaigns across an array of digital and traditional media platforms. Develop, understand, and apply marketing briefs and plans to ensure alignment with business objectives and brand consistency.

Training Outcome:

We are creating a new data science and Marketing team - still evolving.

Employer Description:

We are Insurance Brokers Specialising in Motorhome Insurance but offer other personal line insurance products. We have been in the industry for over 40 years.

Working Hours :
9am - 5pm Monday - Friday, 1 in 3 Saturdays 9:30am - 1:30pm.

Skills:
Communication skills,Organisation skills,Problem solving skills,Administrative skills,Initiative,Prioritisation skills,Customer segmentation,Ability to work under pressure,Responsibility,Organise workload,Able to meet deadlines,Analyse tasks,Written communication skills,Listening skills,Punctual,Flexible,Adaptable,Personable