Digital Marketing Assistant Apprentice

The role is to support UK Marketing on the development and implementation of the Digital strategy, in support of Digital Commerce and in respect to growing physical and mental availability of WD-40 brands in EIMEA.

Responsibilities:

Create, capture, edit, and optimise digital content for various digital channels, including social media, websites, and events. This includes capturing footage from trade shows and WDFC events. Develop, maintain, and coordinate a digital and social media content calendar aligned with channel plans. Monitor and create content that amplifies key strategies and campaigns, working with agencies to deliver creative content supporting brand messages. Manage website blog, and content to continuously improve SEO and user experience (UX), in collaboration with the Digital Marketing Executive. Support the collation of monthly and ad hoc reporting, sharing activities and digital campaign performance to raise the profile of the Digital Marketing team and enhance Digital IQ. Assist with database and email optimisation, including reporting on email campaigns and consumer journey metrics for monthly reporting. Help manage and track performance of media channels, including website, social media, and display advertising. Support the Digital Marketing Manager in agency briefings, including writing briefs, briefing agencies, responding to proposals, and ensuring timely implementation of content to improve awareness and social engagement. Contribute to raising Digital IQ across WDFC UK through knowledge sharing and engagement initiatives.

Please note: You will need to have a full driver's license with your own vehicle, and a valid passport in order to apply for this role. 

Training:

Training with Milton Keynes College.

Ongoing training, support and development with the employer.

Your learning will take place at the South Central Institute of Technology, which offers benefits such as:

Quality teaching and support. Project-based learning, co-delivered by employers. State-of-the-art facilities with plenty of tech equipment available.

Training Outcome:

A role within the company may be on offer upon successful completion of the apprenticeship.

Employer Description:
WD-40 is a global company best known for its iconic multi-use product that lubricates, protects against rust, and displaces moisture. With a strong values-driven culture, WD-40 emphasizes integrity, continuous improvement, collaboration, and accountability. Employees are empowered to innovate, grow, and make meaningful contributions, which fosters a highly engaged and supportive workplace. The company’s commitment to doing the right thing and creating lasting positive memories makes it not just a trusted brand, but also a great place to work.

Working Hours :
Monday-Thurday - 8am-4:30pm (45 min for lunch), Friday - 8am - 2:30pm (30 min for lunch).

Skills:
Communication skills,IT skills,Attention to detail,Organisation skills,Problem solving skills,Number skills,Analytical skills,Logical,Team working,Creative,Initiative,Digital Marketing knowledge,Basic brand,product knowledge,Follow company policies,Handle routine & complex tasks,Research skills