Director of Sales - Luxury Hotel, York

Director of Sales – Luxury Hotel, York

Salary:                Negotiable

We are seeking an exceptional Director of Sales to join a prestigious luxury hotel in the heart of York. This is a rare opportunity for a strategic, driven, and relationship-focused sales leader to shape the commercial success of one of the city’s most iconic properties.

As Director of Sales, you will be responsible for developing and executing a high-impact sales strategy that maximises revenue across all market segments. You will lead and inspire a talented team, cultivate strong partnerships, and represent the hotel at key industry events. This is a hands-on, commercially focused role suited to someone who thrives in a fast-paced luxury environment.

Responsibilities:

Develop and implement strategic sales plans to achieve revenue and market-share goalsLead, mentor, and motivate the sales team to ensure high performanceManage key corporate, leisure, and MICE accounts, building long-term relationshipsAnalyse market trends, competitor activity, and business performance to drive commercial decisionsRepresent the hotel at tradeshows, industry events, and client meetingsCollaborate closely with Revenue, Marketing, and Operations teams to optimise business opportunities

Requirements

Proven experience in a senior sales role within luxury hospitalityStrong understanding of the UK and international luxury travel marketsA strategic thinker with exceptional communication and relationship-building skillsResults-driven, proactive, and confident managing high-value accountsA natural leader who can inspire a team and influence stakeholders at all levels