Apprentice Marketing Officer

The team at The White Lion is excited to offer an opportunity for a motivated and creative Marketing Apprentice to gain valuable hands-on experience while helping us grow our presence online and locally; Key Responsibilities will include;

1. Content Creation:

Assist in creating engaging content, including photos, videos, and written materials, to promote our pub and events. Learn how to maintain a consistent tone and style that reflects The White Lion’s brand.

2. Social Media Management:

Support the management of our social media platforms, including Instagram, Facebook, and Twitter. Help plan and schedule posts, respond to customer enquiries, and monitor performance.

3. Website Updates:

Assist with updating and maintaining our WordPress website to ensure content is fresh and accurate.

4. Email Marketing:

Learn how to design and send email campaigns to promote special offers and events. Help grow and manage our mailing list while ensuring GDPR compliance.

5. Search Engine Optimization (SEO):

Gain experience in SEO practices to improve our website’s visibility. Learn how to use tools to conduct keyword research and optimize online content.

6. Blog Writing:

Assist in writing blog posts about our pub, local events, seasonal menus, and other engaging topics.

7. Public Relations (PR):

Learn how to build relationships with local publications, bloggers, and influencers. Assist in writing press releases and identifying opportunities for media coverage.

8. Graphic Design (Optional):

Gain basic experience in designing promotional materials, such as posters and digital content, using tools like Canva.

9. Learning & Development:

Take part in training sessions and gain on-the-job experience to build your skills in marketing and communication. Work with mentors who will guide and support your learning journey.

Training:

The candidate will follow a Level 3 apprenticeship programme and study towards a full standard as a Multi-channel Marketer. This training will be structured and delivered by Cheshire College – South & West. If you do not already hold GCSEs at grade A-C / 8-4 in English and Maths you will complete Functional Skills in the related subjects to attain Level 2 Functional Skills.

Training Outcome:
On successful completion of apprenticeship, a full-time position will be considered.

Employer Description:
The White Lion is a charming and welcoming Grade II-listed pub in the heart of the pretty village of Weston. Known for its excellent food, friendly atmosphere, and beautiful surroundings, it’s a hub for the local community and a destination for visitors. In addition to its excellent reputation for dining, weddings and other functions, the 17th century coaching inn also has 17 luxurious and well appointed, ensuite bedrooms.

Working Hours :
Monday to Friday, 8.30am to 5.00pm.

Skills:
Communication skills,IT skills,Attention to detail,Organisation skills,Administrative skills,Team working,Creative