Apprentice Multi-Channel Marketing Officer
The successful candidate for this marketing apprenticeship at Morning Foods will be encouraged to stir in their own special ingredients to make a perfect bowl of marketing magic. Using their passion for promotion and brains for branding, they will be encouraged, with ongoing support from their colleagues, mentors and college assessor, to get involved in the following;
Website updates
o Adding new recipes and blogs/stories to the website
o Updating the homepage’s recipes on a regular basis
o Updating product information
Social media support
o Support in creating and scheduling posts for various social media platforms
o Support in monitoring and responding to comments and messages
o Analysing social media performance metrics
Advertising
o Assisting in the creation of adverts for magazines and websites
Sponsorship/donations
o Organising collection/delivery of product donations
o Organising sponsorship and monetary donations to local clubs, athletes etc.
Public Relations (PR) support
o Communicating and organising press releases through our external PR contact
Trade shows/exhibitions
o Helping organise stands at shows and exhibitions (trade exhibitions, as well as local shows: Nantwich Food Festival, Nantwich Show etc.)
o Coordinating promotional materials for the events
o Assisting in the setup and breakdown of exhibition booths
o Working on the stand on show days
Merchandise
o Managing inventory levels and coordinating with suppliers
o Assisting in the design and selection of new merchandise items
Internal
o Organising internal initiatives for colleagues (charity Christmas Jumper Day, World Porridge Day etc.)
Market research
o Conducting research on industry trends and competitor activities
Teamwork
o Working alongside others in the Marketing team
o Supporting the sales team and company-wide initiatives with marketing materials and requests
o Participating in brainstorming sessions and contributing ideas
Proofreading and editing marketing materials.
Training:
The candidate will follow a Level 3 apprenticeship programme and study towards a full standard as a Multi-channel Marketer. This training will be structured and delivered by Cheshire College – South & West. If you do not already hold GCSEs at grade A-C / 8-4 in English and maths you will complete Functional Skills in the related subjects to attain Level 2 Functional Skills.
Training Outcome:
Potentially, a full-time marketing role will be on offer following the successful completion of the apprenticeship. It is hoped that the apprentice will be able to develop their marketing skills and career with Morning Foods which is proud to have many long-serving members of the team and is keen to develop new, home-grown talent within the workforce.
Employer Description:
The roots of Crewe family-firm Morning Foods go back to 1675, nine years after the Great of Fire London when William Lea began milling oats at Swettenham Mill during the reign of the previous King Charles (II) and in the same year that the foundation stone for St Paul’s Cathedral in London was laid. This ‘Miller of Mighty Oats’ is now run by the 15th-generation of the Lea family who have their eye firmly fixed on the future for this extraordinarily successful company which kept the UK population nourished through two world wars. The firm, which employs around 300 people, is marking its staggering 350th anniversary with a year of celebratory events focused on championing and financially supporting its community and local causes. This means a packed calendar of activity and events for a new marketing apprentice to get stuck into. It is an ardent supporter of the town’s Crewe Alexandra Football Club, as the main sponsor of its next-door stadium, and a long-established partner of nearby St Luke’s Hospice, forfeiting their sponsorship spot on the club’s latest football shirt to the end-of-life-care facility in order to help it raise vital funds and publicity. Customers all around the world, including as far away as Mauritius, the Seychelles and Barbados, enjoy Mornflake porridge oats and other cereals for which the company is famous for. More recently, the company used its respected experience and processes to develop a unique brand of cereal, Best Cereal, in partnership with You Tube megastars, The Sidemen. The range debuted in March last year with Choco Crunch and Caramel Gold. The firm is committed to lowering its carbon footprint and its innovative work in this area has led to industry awards for sustainability.
Working Hours :
Monday to Friday 8.30/9 am to 5 pm
Skills:
Communication skills,IT skills,Attention to detail,Organisation skills,Administrative skills,Team working,Creative,Adaptable