Digital Marketing Apprentice

In the role of Digital Marketing Apprentice you will help to share our journey, celebrate our people, and spotlight the great work we’re doing.

Digital Marketing

Support the development and maintenance of website content, including writing and editing copy, refreshing imagery, and uploading videos Contribute to monthly social media content planning by sourcing and creating engaging content Manage posting schedules and respond to comments and messages across social media platforms Seek out, liaise and engage with current and potential stakeholders across all digital channels Source, edit, and repurpose visual content to amplify our brand story Write blogs and articles that support our SEO strategy Maintain and manage marketing data in line with GDPR and Trust policies Monitor, manage, and report on online reviews and audience feedback Seek out online opportunities for comment and brand exposure Support with input, proofreading, and validation of paid advertising campaigns

Training:

You will be completing Level 3 Multi-Channel Marketer Apprentice

(N.B. Formally Digital Marketer Level 3.  As of Dec 2023, Digital Marketer has been updated to Multi-Channel Marketer. This new standard expands on the curriculum and provides learning on all aspects of marketing instead of solely focusing on digital marketing.)

As a Multi-Channel Marketer Apprentice, you help with planning, creating and implementing, impactful marketing campaigns across digital platforms. As part of the Marketing team, the multi-channel marketers will contribute to the implementation of the Marketing strategy and plans. They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the company.

Training is a blended learning delivery model: online learning, classroom sessions, work-based training, independent research, workplace projects, one-to-one support and training. Your training will include:

Creating your Portfolio Marketing Principles & Theory Branding Theory and Effective Communication Understanding your Audience & Customer Journey Research Methodologies and Competitor Analysis Understanding Business Vision and Objectives Budget Management – Understanding ROI Marketing Campaign Planning and Scheduling Marketing Plan Implementation Content Creation:Planning and Development Content Creation:Tools (Practical) Copywriting – Persuasive writing techniques Quality, Standards and Legislation SEO: Introduction CMS/WordPress & Cornerstone Content Metrics & Analytics: Measurement tools Reports & Optimisation: Google Analytics

For the Multi-Channel Marketer apprenticeship, there is an end point assessment. This is done in the final part of the apprenticeship and is how the apprentice is judged on their learning and will include: 

Producing a written Report Portfolio of evidence based work Presentation and Q&A Professional Discussion based on Portfolio

For a full overview of the Multi-channel Marketer standard visit https://www.instituteforapprenticeships.org/apprenticeship-standards/multi-channel-m

Training Outcome:

Children First Learning Partnership are looking for a Digital Marketing Apprentice to grow within the organisation. This is perfect for someone looking to build a career in Marketing Communications in an educational setting.

Employer Description:
We are a Staffordshire-based community of first and primary schools with a proven track record of improvement where our children are at the heart of everything we do

Working Hours :
09.00 - 17.00, Monday to Friday.

Skills:
Communication skills,IT skills,Organisation skills,Administrative skills,Analytical skills,Creative