Marketing Assistant & Content Creator Apprentice

Content Creation & Brand Storytelling

Create engaging, science-informed content across platforms (Instagram, LinkedIn, YouTube, newsletters, and blog) Repurpose video clips, podcast appearances, and keynote snippets into shareable digital content Develop visual assets using Canva or similar tools that align with The Sleep Scientist brand Write clear, compelling copy that balances science, empathy, and accessibility

Digital Marketing & Campaigns

Design, schedule, and manage social media content calendars Develop and execute marketing campaigns to promote The Sleep Scientist’s online sleep improvement course — including launch sequences, lead magnets, and email funnels Set up and optimise paid advertising campaigns (Meta Ads, Google Ads, or LinkedIn Ads) to drive course enrolments Use data to track campaign performance, test creative variations, and improve conversion rates Collaborate on website updates, SEO optimisation, and landing page design to improve lead generation and sales

Email Marketing & Community Nurture

Build and segment email lists using tools like Kit Write and design engaging newsletters and automated sequences for new subscribers and course participants Monitor analytics (open rates, click-throughs, conversions) and continuously refine messaging

Course Marketing & Launch Support

Support the pre-launch, launch, and ongoing marketing of the new online sleep course Create teaser content, testimonials, and case study materials Gather participant feedback to refine future versions of the course and its marketing materials Provide customer support for users of the course

Training:
An apprenticeship includes regular training with Creative Process Digital based in Brighton At least 20% of your working hours will be spent training or studying This role includes high-level industry-relevant training from Creative Process Digital. https://creativeprocessdigital.com A Multi-Channel Marketer (level 3) will learn how to effectively manage and execute marketing strategies across various channels. It suits those who want to develop skills in areas like content creation, campaign management, and data analysis The programme is well-suited for graduates, marketing and comms assistants, marketing administrators, social media assistants and those looking to enhance their marketing expertise The training includes one study day per week. One of those study days per month is in person at the Creative Process Training Centre in Brighton Please note this is a full-time role/training position recruiting now

Training Outcome:

The aim is for this apprenticeship to transition into a full-time marketing and business manager role, subject to performance.

Sophie will be working remotely for up to 8 weeks during the apprenticeship. (She will be rowing the Atlantic from December 2026 to January 2027).

We will work towards the apprentice becoming the primary point of contact for the business at that time.

Employer Description:
We’re hiring a hands-on digital marketer and content creator to grow our impact and help more people to sleep well and feel great. You’ll plan and produce high-quality content, and build measurable growth across SEO, email, and socials - turning curiosity into conversations, and driving sales of online courses and workshops. This is a hybrid role: equal parts storytelling, production, and analytical growth. Why the company is exciting, description of company, including age, size, lines of business, why the business is different/special, plans for growth, new initiatives especially those relevant to the apprenticeship. Dr Sophie Bostock is a Sleep Evangelist on a mission: to help millions of people to improve their lives by unlocking the science of sleep. With a background in medicine, Sophie became fascinated by the overlooked role of sleep and circadian rhythms. Sophie launched TheSleepScientist.com to provide training and consultancy for clients in business, the media, the military and elite sport, to help them reach their potential. For 7 years, Sophie has managed all aspects of the business, and the apprentice will be the first full time employee, with an opportunity to shape company culture. From 2025, the new team will launch online courses to make sleep advice more accessible. All aspects of building an online business need to be considered, from optimising the website, to writing newsletters, building sales funnels, creating and evaluating paid ads, email marketing, and producing YouTube and Instagram content. This is a role that will suit an independent self-starter, who can bring their own ideas and energy to the role. Some experience of video production is essential. Email marketing experience is preferred. However, more important than experience is a ‘can do’ attitude, caring about people and a willingness to learn.

Working Hours :
Monday to Friday 09:00 – 17:00. Flexible hours and pro rata considered. Co-working office space in Emsworth is available and recommended for a minimum of 1 day per week; remote work considered

Skills:
Communication skills,Attention to detail,Organisation skills,Customer care skills,Analytical skills,Creative,Initiative,copywriting and proofreading