Apprentice Social Media Content Creator & Business Support

Apprentice Social Media Content Creator & Business Support

This role involves creating and scheduling engaging content across various social media platforms, monitoring audience interactions, analysing performance metrics and staying updated on social media trends. You will support with Willow Tree Group’s digital marketing strategy. You will also support the day-to-day operations of Willow Tree Group by performing administrative tasks while actively learning about various business functions through on-the-job training to gain a comprehensive understanding of social care and business administration practices. 

Key responsibilities:

Content creation:

Drafting engaging posts, generating creative visuals and developing video content for various social media platforms aligned with our brand

Content calendar management:

Planning and scheduling social media posts across different platforms according to a content calendar. 

Community management:

Responding to comments and messages on social media, addressing client queries and fostering positive online interactions 

Social media analytics:

Tracking key performance indicators (KPIs) like reach, engagement, and impressions to analyse campaign effectiveness and identify areas for improvement

Market research:

Identifying relevant social media trends, competitor analysis and audience demographics to inform strategy

Social media platform management:

Maintaining and updating company social media profiles across platforms like LinkedIn and Facebook

Campaigns:

Execution of social media marketing campaigns, including promotion and tracking

Visual design skills:

Understanding of graphic design principles to create visually appealing social media graphics

Collaboration:

Working closely with the wider team to align social media strategy with overall brand objectives

Office Administration:

Answering phone calls and directing queries Managing email correspondence Scheduling appointments and meetings Maintaining filing systems and records Data entry and updating spreadsheets Preparing and distributing documents 

Communication and Coordination:

Liaising with internal and external stakeholders Coordinating logistics for meetings and events Assisting with project management tasks 

Learning and Development:

Participating in formal training programs related to business administration Shadowing experienced staff members in different departments Completing assigned learning modules and assessments

Basic Analysis and Reporting:

Compiling data for basic reports Analysing trends and identifying patterns in data

Training:
On the job training with the employer whilst working towards an apprenticeship standard including Functional Skills if appropriate. https://www.instituteforapprenticeships.org/apprenticeship-standards/business-administrator/ Regular work-based assessments/observations carried out by ABM Training Tutor Assessor, to determine competency and meet with Awarding Body standards

Training Outcome:
Potential for full time employment for the right candidate Progression onto content creator qualification

Employer Description:
Social care that puts individuals first. Pioneering social care services with a holistic approach to accommodation, support, care and assessments for children, young people and families.

Working Hours :
Monday to Friday in the office, 09:00 - 17:00. 30 minutes daily for lunch.

Skills:
Communication skills,IT skills,Attention to detail,Organisation skills,Administrative skills,Creative,Initiative