Sales & Marketing Apprentice
Case studies:
Go through our LinkedIn content and add the posts onto the Sales & Marketing calendar. Using Canva or PhotoShop, have a go at creating images to accompany the case studies Practice using the portal to access shared image files. Use WordPress to add a finished case study with images to our website. Use the existing template to create a case study as a pdf and save it to the portal. Practice saving the image files to the portal. Practice saving a Google Doc as a pdf.Blogs
Discuss blog ideas with the Marketing Manager. Have a go at writing a blog for our website. Using Canva or PhotoShop, have a go at creating images to accompany the blog. Practice using the portal to access shared image files. Use WordPress to add a case study with images to our website. Use the existing template to create a blog as a pdf. Save the blog as a pdf and save to the portal.Schedule a LinkedIn post linking to a blog and encourage the team to interact with it. Schedule the posts on the Sales & Marketing calendar. Look at LinkedIn analytics to see how well our posts have performed in the last calendar month.
Prospecting
Work with the Sales Manager on building our database of people to cold call. Use the CRM to add suitable prospects. Schedule a meeting with the Marketing Manager. Use Breathe to complete a one-to-one form. During the meeting, discuss what’s worked and what hasn’t worked during the first month. Note any actions and assign timescales.Emails
Discuss ideas for an e-shot Have a go at writing an email. Use Klaviyo to set up and send an email. Save the email as a pdf and save to the portal. Schedule the posts on the Sales & Marketing calendar.Lead magnet campaign
Print and read the new lead magnet about POS trends in 2025. Turn the lead magnet/report into five blogs, five LinkedIn posts and five emails for prospects. Write an email encouraging clients to download the lead magnet/report (not gated) and talk to Tina H/B about who to send it to and when. Write an email for prospects to download the lead magnet/report. Use LinkedIn analytics to review the performance of the LinkedIn ad. Review Google Analytics to review the performance of the LinkedIn ad. Schedule a meeting with the Marketing Manager. Use Breathe to complete a one-to-one form. During the meeting, discuss what’s worked and what hasn’t worked during the first two months. Note any actions and assign timescales.. Establish a weekly routine for a well-rounded marketing function:Web content
- A case study is written, approved and posted on our website.
- A blog is written, approved and posted on our website.
LinkedIn
- Examples of our work are shared on LinkedIn.
- Thought leadership pieces (blogs etc) are shared on LinkedIn.
Email marketing
- An email is sent to our clients.
- An email is sent to our prospects.
Prospecting
- New contacts have been added to our CRM
Training:
An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.
Training Outcome:
Upon successful completion of the apprenticeship, there is the possibility of a full-time role available for a hard-working apprentice, and the potential to specialise in areas such as cyber security, networking, or provisioning.
Employer Description:
At Summit Creative, everything we do centres around the impact we make. Through the quality of our work, our creative culture and our collaborative approach with clients, we go beyond the ordinary to leave a meaningful and lasting impression
Working Hours :
8.30am to 5pm, Monday to Friday
Skills:
Communication skills,IT skills,Attention to detail,Organisation skills,Presentation skills,Administrative skills,Analytical skills,Team working,Creative