Communications Assistant Apprenticeship

To research and write news stories about council policies, services and campaigns, identifying key messages and tailoring these to a diverse range of target audiences. To take photographs and short video clips around the borough to illustrate news stories and campaign activities.  To adapt communications content for different channels, including website, social media, e-newsletters and the council magazine.   To create engaging content to reach target audiences on the council’s social media channels and contribute ideas to increase followers and reach of the council’s digital platforms. Where needed, monitor and respond to queries received on the council’s social media accounts.
  To work with Communications Officers to provide a responsive and efficient service for journalists, ensuring their enquiries are answered before their deadlines and organising background briefings and interviews as required. This includes participating in a 24/7 hour on call rota for media enquiries. To work with Communications Officers to provide guidance on communications messaging and channels to councillors and officers to support and promote their work. To work with Communications Officers to write and produce leaflets, brochures or other publications. To contribute ideas, research, source images and write for the council’s e-newsletters and printed resident magazine. Under the guidance of the Communications Manager, to develop, plan and implement proactive communications campaigns to promote the council’s policies and services. To update the communications grid and calendar, which sets out planned activity. To organise and maintain the library of photography and video clips with consent forms.  To log media coverage. To put together evaluation reports, showing how communications activity has helped the council to meet its objectives. To monitor the communications email inbox. To raise purchase orders and invoices.   Other administrative duties, including some diary management and bookings for team meetings. To undertake any other relevant tasks which may be assigned by the Communications Manager. To work from time to time out of hours, including evenings and weekends when required, at corporate events and council meetings or other communications related activities. Ensure that all work takes account of legal requirements, including media law, copyright, data protection, rules governing local government publicity, and the councils’ policies and protocols.

Training:

Training will be delivered:

At the apprentice’s workplace (virtual) Day release Block release

Training Outcome:

The apprenticeship will provide you with the opportunity to apply knowledge and skills gained from your learning to your role and progress your career.

Employer Description:
The London Borough of Merton Council, located in South West London, is dedicated to serving a diverse and vibrant community, offering innovative public services and fostering sustainable development. Join a forward-thinking council committed to excellence, inclusivity, and the well-being of its residents.

Working Hours :
Monday to Friday between 9am to 5pm

Skills:
Communication skills,IT skills,Attention to detail,Organisation skills,Problem solving skills,Team working,Initiative,Patience,Written Communication skills,Independent working