Digital Marketing Apprentice

Key Responsibilities

Content Creation & Branding

Capture and edit high-quality photos and videos of products, displays, joinery projects, and events. Write clear, engaging copy for social media, website updates, and promotional materials. Develop seasonal campaigns and visuals aligned with brand guidelines.

Social Media Management

Manage and grow our presence on Facebook, Instagram, and LinkedIn. Create a content calendar, schedule regular posts, and ensure consistent messaging. Monitor performance and audience engagement to refine strategies.

Website & SEO Support

Assist with updates to product pages, banners, and promotions. Help improve organic search rankings through keyword research, meta updates, and on-page SEO. Regularly review website content for accuracy and consistency.

Email Marketing & Customer Communication

Build and send monthly newsletters for both trade and retail audiences. Segment mailing lists and track campaign success metrics (open and click-through rates).

Reporting & Analysis

Produce monthly reports on social media growth, website traffic, and campaign results. Make recommendations based on data insights to improve reach and engagement.

Campaign & Event Support

Assist in the planning and promotion of seasonal sales, showroom events, and trade promotions. Liaise with different departments to gather content ideas and highlight key products.

Training:

The apprentice will be part of Craven College and will be expected to attend college sessions. 

Training Outcome:

A full time career may be offered subject to completion with career progression.

Employer Description:
Merritt & Fryers Ltd is an independent Builders Merchants founded in 1935 with branches in both Skipton and Barnoldswick. We have been serving the professional trades and the public for over 85 years and have grown from a one-time building company into an expansive Timber, Building, Plumbing, Hardware and Decorators Merchants.

Working Hours :
Monday to Friday 8am to 5pm (1hr lunch break)

Skills:
Communication skills,IT skills,Attention to detail,Organisation skills,Customer care skills,Presentation skills,Administrative skills,Analytical skills,Logical,Team working,Creative,Initiative