Multi-channel Marketer apprentice
Content Creation:
Making graphics/visuals for social media posts, proposals, website, email and other marketing materialsSocial media:
Scheduling posts and managing the content of our Instagram and Facebook accounts both internally and clientsWeb:
On-Page SEO: Optimising web pages for both Mutatio's website and clients to enhance its visibility and Google ranking Website Portfolios: Adding and updating content, images, and videos to give the best overview of the work we do Creating blog posts that are informative and engaging for our readers and optimised for SEO; This includes content writing and image creationEmail:
Mailchimp Campaigns: Email campaign design and copywritingProposals:
Helping to write formal, persuasive client proposals to the spec of the project for the MD to send over to potential clientsGeneral Administration:
You will also provide back-up support, as needed, for general administrative duties to help ensure the smooth operation of the companyTraining:
You will be completing Level 3 Multi-Channel Marketer Apprentice.
(N.B. Formally Digital Marketer Level 3. As of Dec 2023, Digital Marketer has been updated to Multi-Channel Marketer. This new standard expands on the curriculum and provides learning on all aspects of marketing instead of solely focusing on digital marketing.)
As a Multi-Channel Marketer Apprentice, you help with planning, creating and implementing, impactful marketing campaigns across digital platforms. As part of the Marketing team, the multi-channel marketers will contribute to the implementation of the Marketing strategy and plans. They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the company.
Training is a blended learning delivery model: online learning, classroom sessions, work-based training, independent research, workplace projects, one-to-one support and training. Your training will include:
Creating your Portfolio Marketing Principles & Theory Branding Theory and Effective Communication Understanding your Audience & Customer Journey Research Methodologies and Competitor Analysis Understanding Business Vision and Objectives Budget Management - Understanding ROI Marketing Campaign Planning and Scheduling Marketing Plan Implementation Content Creation: Planning and Development Content Creation: Tools (Practical) Copywriting - Persuasive writing techniques Quality, Standards and Legislation SEO: Introduction CMS/WordPress & Cornerstone Content Metrics & Analytics: Measurement tools Reports & Optimisation: Google AnalyticsFor the Multi-Channel Marketer apprenticeship, there is an end point assessment. This is done in the final part of the apprenticeship and is how the apprentice is judged on their learning and will include:
Producing a written Report Portfolio of evidence-based work Presentation and Q&A Professional Discussion based on PortfolioFor a full overview of the Multi-channel Marketer standard visit https://www.instituteforapprenticeships.org/apprenticeship-standards/multi-channel-marketer
Training Outcome:
The potential for full-time employment is available providing the apprentice successfully completes the apprenticeship.
Employer Description:
Mutatio is a creative agency working to create meaningful websites, brands marketing and productions. With over 10+ years we have gained a global reputation for delivering engaging and innovative digital solutions across both our UK and US offices. Mutatio are currently looking for an aspiring creative to join their team as an apprentice marketer.
Working Hours :
Monday to Friday 9.00am - 5.00pm
Skills:
Communication skills,IT skills,Attention to detail,Presentation skills,Logical,Team working,Creative,Initiative