Marketing Manager

An opportunity has arisen for a CRM & Marketing Manager with 5 years of experience to join a well-established retail store, renowned for outstanding craftsmanship in menswear, especially shirts and ties. As a CRM & Marketing Manager, you will be responsible for leading and developing the company's global CRM and marketing strategy to enhance customer engagement and brand performance. This full-time role offers a salary of up to £60,000 and benefits. You will be responsible for: ? Develop and refine the company's CRM strategy to support business goals. ? Maintain CRM systems and ensure data accuracy across customer touchpoints. ? Create and automate personalised marketing campaigns to boost engagement and conversion. ? Lead global email marketing with a test-and-learn optimisation approach. ? Oversee weekly newsletter and social media content. ? Analyse customer behaviour to guide marketing and business decisions. ? Report regularly on KPIs and campaign performance. ? Drive effective use of customer data across digital and in-store platforms. ? Manage external agencies for paid social, digital, and PR activity. ? Coordinate seasonal marketing calendars and ensure brand consistency. ? Track and enhance website performance to improve customer experience. What we are looking for: ? Previously worked as a CRM & Marketing Manager, Marketing Manager, CRM Manager, Digital Marketing Manager, Email Marketing Manager, Customer Retention Manager, CRM Executive, Customer Engagement Manager, Senior Marketing Executive, Marketing Specialist, or in a similar role. ? Proven experience of 5 years in CRM management and campaign delivery. ? Experienced in designing, executing, and managing CRM campaigns ? Strong understanding of CRM platforms and marketing automation tools. ? Skilled in using tools such as Google Analytics. ? Ideally have experience within a premium or luxury environment . ? Commercially minded with a good understandi