Content Creator Apprentice

Take an organised, methodical approach to content planning, considering the big picture when developing campaigns. Managing time efficiently to deliver high-quality content within deadlines, adapting to shifting customer needs and commercial pressures. Carefully applying GDPR and copyright guidelines to ensure all content is compliant, accurate, and ethically sourced. Interpreting data to guide content strategies and optimise campaign effectiveness. Tracking KPIs and continuously evaluates campaign performance to adapt strategies, enhance engagement, and achieve measurable success. Understanding and respecting brand values, ensuring content creation aligns with the company’s image and goals. Paying attention to detail in maintaining tone, style, and brand personality across all content types, fostering a cohesive brand voice. Showing curiosity and adaptability in learning about generative AI, understanding its role in enhancing content creation and efficiency. Applying AI tools thoughtfully to automate routine tasks, analyse data, and personalize content, aligning with campaign goals and brand values. Evaluating when and how to use specific AI models, ensuring they are used appropriately to improve campaign effectiveness and customer engagement. Demonstrating creativity and technical skill in creating visual, audio, and video content that is engaging and high-quality. Using content management systems and editing tools proficiently to organise and structure content for various platforms. Showing adaptability in creating platform-specific content tailored to engage audiences on social media (Facebook, TikTok, Instagram, YouTube, X). Actively seeks high-quality content from reliable sources to enhance campaigns. Constantly updates skills and knowledge of emerging digital tools to stay relevant and improve content quality. Writing clearly, concisely, and with purpose, tailoring tone to match content type, audience, and platform. Incorporating SEO best practices to ensure content is optimized for search visibility, balancing readability with technical optimisation. Adjusting tone and style for different channels and target audiences, creating a consistent yet adaptable voice. Demonstrating an understanding of audience personas to create content that resonates with each demographic effectively. Building positive relationships with team members and stakeholders, fostering a supportive and professional work environment. Communicating effectively within the team, actively listens, and provides constructive feedback. Embracing problem-solving collaboratively, applying creativity to overcome obstacles and meet campaign goals. Recognizing potential risks in campaigns and offers suggestions for adjustments to mitigate issues or leverage new opportunities. Utilising analytical tools (e.g., Google Analytics) to monitor and report on campaign success, applying insights to improve future campaigns. Tracking SMART objectives and evaluates ROI based on new leads, customer acquisition, and revenue generation. Presenting actionable insights and improvement areas, demonstrating accountability for campaign outcomes and a commitment to growth. Using data-driven techniques to segment and target audiences, ensuring content is personalised and impactful. Developing strategies that are responsive to audience needs and preferences, driving effective engagement and relationship building.

Training:

L3 Content creator Apprenticeship Standard

 

Training Outcome:

To become an integral part of the WCF Group Marketing team.

Employer Description:
We are an employee-owned business and our vision, mission and culture have all been developed to ensure that every one of our +350 employee owners have a unique opportunity to make a meaningful difference to our performance and to enjoy diverse and interesting roles.

Working Hours :
Monday to Friday, 37.5 hours per week during the core hours of 8.30am -5.00pm. 1 hour lunch break.

Skills:
Communication skills,IT skills,Attention to detail,Organisation skills,Problem solving skills,Administrative skills,Analytical skills,Logical,Team working,Creative,Initiative,Non judgemental,Patience,Digital Marketing,Content Creation,Social Media platforms