Media Account Executive Apprentice

Role & responsibilities:

Working directly with clients to plan, forecast and implement online and offline campaigns Regular reporting and presenting of campaign performance across multiple channels Analyse campaign results and related data to identify opportunities. Work directly with the delivery teams to plan and deliver campaigns. Assist in the management of day-to-day communications with the client. Industry Knowledge – always be looking at industry developments to inform colleagues and clients. Maintain a thorough understanding of your clients’ sector and market trends. Maintaining the agency’s high client retention rate by developing and fostering long lasting client relationships. Manage monthly client billing, liaising with finance to ensure accuracy. Contribute to new business pitches, working with Account ManagerDirector and delivery teams

Training:

Advertising & Media Executive Level 3 Apprenticeship Standard:

An advertising and media executive will help with the day to day progress of the whole advertising process, from receiving the brief from the marketing team, including objectives, budget and timescales, through to the measurement of how effective the advertisement has been. In their daily work, they will interact with many other people, processes and systems. (For example the client, 3rd party suppliers, the broad team at the agen­cy.) They help campaigns move forward, coping with inevitable setbacks and changes in direction (some at the last minute), whilst showing collaboration and maintaining relationships with all. Usually, they report to an Account or Media Manager They usually specialise in one of two parts of the advertising process: the first is the process of producing the advertisement (creative); the second is the process of distributing the advertisement (media). Apprentices must therefore complete the core apprenticeship and one of these options

Training Sessions Overview:

Seminar 1: Preparing for your apprenticeship Seminar 2: Preparing for your employer Seminar 3: Introduction to advertising Seminar 4: The foundation of advertising Seminar 5: Understanding commercial Seminar 6: Advertising campaigns Seminar 7: Advertising and Media standards & legislation Seminar 8: Principles of Project Management Seminar 9: Supply Chain Management Seminar 10: Principles of third party Seminar 11: The briefing and approval processes Seminar 12: The media buying process - TV Seminar 13: The media buying process – Out of home, Radio and Print. Seminar 14: Negotiation techniques Seminar 15: Data and media metrics Seminar 16: Data and media metrics – Practical Excel session Seminar 17: Media planning Seminar 18: Distribution of Creative through the appropriate channels Seminar 19: Evaluating campaign performance

For a full overview of the Advertising & Media Executive standard please click on the following link:

https://www.instituteforapprenticeships.org/apprenticeship-standards/advertising-and-media-executive-v1-0

Training Outcome:

Professional Development:

As a media buying agency, Tank Top Media likely offers opportunities for employees to learn and grow in the field of media planning and buying This could include training, workshops, or access to industry events. We are members of the IPA and encourage our team to undertake training via the IPA training courses

Employer Description:
Tank Top Media is an innovative and dynamic independent media planning and buying company based in Birmingham. We are passionate about the work we do. We help our clients navigate an ever-increasing and complex media landscape.

Working Hours :
Monday - Friday, 9.00am - 5.30pm

Skills:
Communication skills,Attention to detail,Problem solving skills,Presentation skills,Number skills,Analytical skills,Logical,Team working,Initiative