Apprentice Digital Marketer and Customer Services

Distributing news and sales enquiries received to the company’s central mailbox to the relevant YFG team member. Replying to customer queries via the website’s live chat and/or via email. Website & email data cleansing Sending current and past YFG members a monthly newsletter Google merchant centre management. Google business page management. Researching (and dependant on experience writing) content for guides/news pieces. Manage chef demo bookings for YFG promoted food festivals. Adding press releases and news stories to the website. Keeping website content up to date - events pages, guides, restaurant profiles etc. Adding events pages and restaurant profile pages to the website. Uploading and keeping up to date voucher products on Facebook, Instagram and TikTok shop. Creating and sending e-newsletters. Creating and sending YFG app push notifications. Create and deliver on brand and engaging original content for our social media platforms including UGC, competitions, reels, video and stills. Stay up to date with social algorithms and updates. Completing monthly reporting, analysing insights and implementing any required changes. Social media community management, ensuring our audience are engaged with and the social DM’s are monitored and answered. Captions, packaging, scheduling and publishing social content across Facebook, Instagram, TikTok, X and Threads. Creating and editing video content to fit each social platform. Attending shoots with the content team

Training:

The apprentice will be expected to attend fortnightly team's sessions with a tutor from Craven College and attend work 5 days a week (4 on college session weeks).

Training Outcome:

Opportunity following apprenticeship to go into a full-time ‘Marketing Executive’ role.

Employer Description:
Yorkshire Food Guide is an online directory of the best restaurants, events, exclusive offers and food and drink news from across the region - yorkshirefoodguide.co.uk. YFG has the largest targeted audience of food and drink lovers in the region, 350K+ across the website, social media, app and e-newsletter database. Working with prestigious clients across Yorkshire to showcase the top dining destinations.

Working Hours :
Monday to Friday 8.45am to 4.30pm, including an unpaid 45-minute lunch break each day.

Skills:
Communication skills,IT skills,Attention to detail,Organisation skills,Customer care skills,Presentation skills,Administrative skills,Team working,Creative,Initiative