Marketing Apprentice

The duties we see the candidate taking on over the first 12 months includes the following:

Marketing Strategy

Take an active role in developing a digital marketing strategy Document all processes and procedures around digital marketing Market analysis to understand target markets, verticals
 

Creative

Willing to learn image creation (in line with our Corporate Identity (CI) guidelines) and content for social media and email broadcast / campaign content that leads users back to the website for conversion Blog writing and review (we also partner with an external company) Sectioning blogs so they can be used for multiple social media posts Video - recording, script development, minor editing and publishing on various channels
 

CRM

Creating new landing pages in the Keap CRM platform Setting up Call to Action (CTA) links to direct customers back to the blogs or a landing page to convert Email campaign creation and execution Monitoring the campaigns and reporting back on performance (Campaign URLs)

Social Media

LinkedIn Company profile promotion, follower prospecting, connection prospecting LinkedIn Groups - promote engagement Publishing blogs on LinkedIn / X / Facebook etc. Promote LinkedIn live events on LinkedIn and other platforms Handle LinkedIn live event scheduling, stage access, event management and invitations to participants
Events Arrange in person events, including managing invitations, locations and event marketing Market vertical trade shows

Partners

Work with partners to get marketing materials and explore co-funded joint marketing initiatives

Training:

The structured part of your apprenticeship training will be provided by JBC Skills Training, we are a specialist technical IT training provider.

You will also learn on-the-job, working alongside experienced colleagues.

Level 3 Multi-Channel Marketer Standard:

MODULE 1
MARKETING CAMPAIGNS

In this module, we deliver the components of a marketing campaign. We teach learners how to build a successful marketing campaign and conclude the week with a highly developed marketing report, that learners can transfer directly into their workplace.

Over 5 days we deliver:

Company Structures Marketing Fundamentals Brand Management-Vision, Values and Mission Marketing Campaigns-Briefs, Target Audience Competitor Analysis Marketing campaign, Analytics, KPI’s, Data and Reports Campaign Reports & Presentations

MODULE 2
OFFLINE MARKETING

During this module, the apprentice will learn how to create offline
marketing content that drives a return on marketing investment
and how this can be adapted for online channels. Over five days, we deliver:

Event marketing and
management Budget management Digital print content creation Taking offline marketing campaigns online

MODULE 3
DATA-DRIVEN
MARKETING: CHANNELS,
INSIGHTS, & DESIGN

In this module we cover effective multi-channel marketing through
email, social and video and paid campaigns. We teach learners how
to use AI tools to become more efficient data-driven marketers and provide the essential skills needed to evaluate, analyse and optimise the effectiveness of their marketing campaigns.
Over five days, we deliver:

Social media content creation Search engine optimisation
(SEO) Website design & management Email marketing Leveraging marketing AI tools & platforms Creating professional marketing reports

Training dates will be confirmed once you start the apprenticeship.
Delivery is fully remote via classroom training. 

Training Outcome:
A full-time role is on offer for the successful apprentice. We want to see you take a step up and confidently lead our marketing initiatives on a permanent basis.

Employer Description:
Navigating the digital landscape can be daunting, especially when it comes to cyber security. At Security Everywhere, we demystify the process and guide clients, step by step to ensure their business is fortified against the ever-evolving threats of the digital world.

Working Hours :
Monday - Friday, 9.00am - 5:30pm.

Skills:
Communication skills,IT skills,Attention to detail,Organisation skills,Customer care skills,Problem solving skills,Presentation skills,Administrative skills,Analytical skills,Logical,Team working,Creative,Initiative,Non judgemental,Patience,'can-do’ attitude,Able to meet deadlines,Ability to work independently,Ability to work under pressure