Digital Marketing Apprentice

Bowler Hat are looking for a curious and ambitious Digital Marketing Apprentice to join their team. This is an exciting opportunity to learn how marketing works in the age of AI and to be part of building the systems that will shape its future.

You’ll gain hands-on experience while contributing to our in-house frameworks and tools:

ALCHEMY – a website planning methodology, book, and AI tool. REP – a digital marketing planning framework, book, and AI tool. INSIGHT – an analytics framework and methodology to drive marketing success.

Alongside training, you’ll support projects across Google, Meta, websites, analytics, and more – helping businesses navigate and flourish in an AI-driven world.

Primary focus areas:

AI in Marketing – understanding how AI is transforming advertising, targeting, and strategy. Google – learning how to run campaigns across Google Ads, Search, and Performance Max. Meta – creating and testing campaigns on Facebook and Instagram. Websites – planning effective, strategic websites using the ALCHEMY methodology. Analytics & Insight – using our INSIGHT framework to turn user data into decisions.

Secondary areas:

Other social platforms – LinkedIn, TikTok, and emerging channels.
Other online advertising – beyond Google and Meta.

Note: This is not a social media management role.

Training:

You will be completing a Level 3 Multi-channel Marketer Apprenticeship Standard.

As a Multi-channel Marketer Apprentice, you help with planning, creating and implementing, impactful marketing campaigns across digital platforms. As part of the Marketing team, the multi-channel marketers will contribute to the implementation of the Marketing strategy and plans. You will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the company.

Training is a blended learning delivery model: online learning, classroom sessions, work-based training, independent research, workplace projects, one-to-one support and training. Your training will include:

Creating your Portfolio Marketing Principles & Theory Branding Theory and Effective Communication Understanding your Audience & Customer Journey Research Methodologies and Competitor Analysis Understanding Business Vision and Objectives Budget Management – Understanding ROI Marketing Campaign Planning and Scheduling Marketing Plan Implementation Content Creation:Planning and Development Content Creation:Tools (Practical) Copywriting – Persuasive writing techniques Quality, Standards and Legislation SEO: Introduction CMS/WordPress & Cornerstone Content Metrics & Analytics: Measurement tools Reports & Optimisation: Google Analytics

The Multi-Channel Marketer apprenticeship includes an end point assessment. This is done in the final part of the apprenticeship and is how the apprentice is judged on their learning and will include: 

Producing a written Report Portfolio of evidence based work Presentation and Q&A Professional Discussion based on Portfolio

For a full overview of the Multi-channel Marketer standard visit https://www.instituteforapprenticeships.org/apprenticeship-standards/multi-channel-marketer

Training Outcome:

The possibility to be employed full-time and / or progress on to a Degree Marketing Manager Standard. 

Employer Description:
Bowler Hat are offering an amazing opportunity for someone that is enthusiastic and eager to gain hands-on learning in their ALCHEMY, REP, and INSIGHT systems. This is the chance to be part of a team building the future of digital marketing with AI.

Working Hours :
9.00am - 5.00pm, Monday to Thursday. 9.00am - 4.00pm, Friday, with 45 minutes lunch each day.

Skills:
Communication skills,IT skills,Attention to detail,Customer care skills,Presentation skills,Administrative skills,Analytical skills,Logical,Team working,Creative