Social Media & Marketing Assistant Apprentice

This exciting role will allow you to work across a range of businesses and projects, creating content for a multitude of channels. Your roles throughout the apprenticeship will include:

Supporting the Events and Marketing Manager with the implementation of the recently updated CFY Marketing Strategy. Implement primary and/or secondary research methods (surveys, key word research tools and desktop research to gather marketing insight or evaluation), to help keep CFY relevant and linked to the latest trends. Working with the Events and Marketing Manager to source, create and edit content for appropriate marketing channels, such as website, email, social media, event displays, press releases etc. Interacting and liaising with our BID members across the social media channels and liaising with them to obtain content. To work alongside the team in building the SEO for the CFY website. Publish, monitor and respond to editorial, creative or video content via social channels. Support the team, working with design agencies, to create a range of digital marketing materials for the CFY campaigns and events programme. Identify and use relevant/emerging additional channels, trends, solutions and technologies to implement effective marketing activities. Support in the monitoring of marketing expenditure, making regular updates to the budget to ensure all activity is on track financially. Monitor, optimise, analyse and evaluate marketing campaigns and channels, creating monthly reports with key findings to be presented at monthly board meetings. Working to deliver on marketing objectives (within the strategy) for the organisation and/or clients, measuring marketing delivery effectiveness. Use the organisation’s customer relationship management system (Vicinity) to maintain accurate customer data and ensure relationships are managed in the pursuit of marketing goals. Support the events and marketing manager in the organisation of events – this may include some timings out of normal office hours.

Training:
The apprentice will be working towards the Multi-Channel Marketer Level 3 Apprenticeship Standard. All delivered within the workplace via online training and at Colchester Institute Campus every other week.

Training Outcome:

Completing a Multi-Channel Marketer apprenticeship can lead to roles like Marketing Executive, Social Media Manager, Digital Marketing Specialist, or Content Creator. With experience, you could progress into specialist areas (SEO, PPC, email, analytics) or management roles, building a strong career in marketing and beyond.

Employer Description:
Chelmsford For You is the Business Improvement District for Chelmsford City centre. The small team of 5 are funded by approx. 450 city centre businesses. The key work of a Business Improvement District is to run projects, marketing activities and other schemes to generally improve the experience for both businesses and visitors alike, whilst promoting Chelmsford to increase the overall footfall and dwell time.

Working Hours :
Monday to Friday, 9am - 5pm with a 30 minute lunch break each day.

Skills:
Communication skills,IT skills,Attention to detail,Organisation skills,Problem solving skills,Administrative skills,Team working,Creative,Initiative,Confidence,Social Media content creation,Copywriting skills,Canva/other design platforms,Experience creating Reels,Activity measure and reporting,Marketing Industry knowledge,Creating email campaigns