Digital E-Commerce Apprentice

Key Responsibilities:

Support the launch of new artworks and artists to the website by collating content relevant to each artist launch and assisting with publication. Review artwork descriptions, check for accuracy and help our AI based tool to improve the content we write. Support with the setup and maintenance of events and listings on the website. Assist with website testing and enhancements to improve the online experience of our clients. Assisting with the allocation of clients to galleries and sharing of data between the website and gallery teams. Manage Google my business listings and apple maps for gallery opening hours and any other detail changes from time to time. Support with email marketing testing and development of campaigns. Assist in general administrative work across the e-commerce and digital team.

Training:

You will be completing Level 3 Multi-Channel Marketer Apprentice

(N.B. Formally Digital Marketer Level 3.  As of Dec 2023, Digital Marketer has been updated to Multi-Channel Marketer. This new standard expands on the curriculum and provides learning on all aspects of marketing instead of solely focusing on digital marketing.)

As a Multi-Channel Marketer Apprentice, you help with planning, creating and implementing, impactful marketing campaigns across digital platforms. As part of the Marketing team, the multi-channel marketers will contribute to the implementation of the Marketing strategy and plans. They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the company.

Training is a blended learning delivery model: online learning, classroom sessions, work-based training, independent research, workplace projects, one-to-one support and training. Your training will include:

Creating your Portfolio Marketing Principles & Theory Branding Theory and Effective Communication Understanding your Audience & Customer Journey Research Methodologies and Competitor Analysis Understanding Business Vision and Objectives Budget Management – Understanding ROI Marketing Campaign Planning and Scheduling Marketing Plan Implementation Content Creation: Planning and Development Content Creation: Tools (Practical) Copywriting – Persuasive writing techniques Quality, Standards and Legislation SEO: Introduction CMS/WordPress & Cornerstone Content Metrics & Analytics: Measurement tools Reports & Optimisation: Google Analytics

For the Multi-Channel Marketer apprenticeship, there is an end point assessment. This is done in the final part of the apprenticeship and is how the apprentice is judged on their learning and will include: 

Producing a written Report Portfolio of evidence based work Presentation and Q&A Professional Discussion based on Portfolio

For a full overview of the Multi-channel Marketer standard visit https://www.instituteforapprenticeships.org/apprenticeship-standards/multi-channel-marketer

Training Outcome:
Join De MontFort Art to be a key player in our dynamic team, contributing to our exciting growth and digital transformation journey. Apply now to make a significant impact in a fast-paced, innovative environment.

Employer Description:
Clarendon Fine Art/De Montfort is the largest and most successful network of contemporary art galleries in the world. With over 90 galleries across the UK, a robust trade channel, a cutting-edge online platform, and a presence on 10 luxury cruise ships, we strive to make stunning artwork accessible to an ever-expanding audience. We have ambitious growth plans both in the UK and internationally and are heavily investing in our digital capabilities to significantly expand over the next five years.

Working Hours :
Monday to Friday, 09.00 - 17.30.

Skills:
Communication skills,IT skills,Attention to detail,Presentation skills,Analytical skills,Team working