Marketing Manager

Marketing Manager

Salary dependent on skills and experience

Office based 2 days per week Eastleigh SO50 – must live within a commutable distance to Eastleigh

Full time

About us

Tucasi is a leading EdTech SaaS company helping schools, trusts, and caterers streamline payments and parent communication. Our mission is simple: make it easy for children to enjoy school meals, trips, and activities while helping schools run efficiently and keeping parents informed.

Last year we supported 2,000+ schools across England, processing 49m meals, enabling 67,000 trips, and handling 8m+ transactions through our platform.

The Opportunity

We’re looking for a commercially minded marketer to grow our brand and launch a new proposition. You’ll lead go-to-market strategy, demand generation, and campaign execution—covering the full funnel from awareness to revenue.

A key focus is AI: building and testing a modern marketing tech stack to drive smarter, more scalable campaigns.

You’ll work closely with Sales, Product, and Leadership, owning marketing strategy, budget, and delivery.

If you’re after a high-impact role where your work shapes the future of a SaaS business, we’d love to hear from you.

Key Responsibilities but not limited to:-

Strategy & Leadership

Define marketing strategy aligned to business goalsAct as the voice of the customer to shape product, pricing, and positioningLead go-to-market across client segmentsRepresent marketing performance, challenges, and trends to leadership

Product Marketing

Own product messaging across the customer journeyConduct research to understand buyer needs and pain pointsTranslate features into compelling benefits for key personasDeliver go-to-market plans for new launches

Commercial Impact

Partner with Sales to manage the revenue funnelRun account-based marketing (ABM) for enterprise and mid-marketOwn pipeline targets and track CAC, ROI, LTV, and conversions

Demand Generation

Lead integrated campaigns across email, SEO, content, social, and eventsDrive lead generation and nurture prospects with automationSupport Sales with ABM, enablement content, and pipeline acceleration

Technology & AI

Build an AI-enabled marketing tech stack for scale and efficiencyImplement tools for automation, personalisation, and analyticsChampion data-driven segmentation, attribution, and customer experiencesExplore emerging AI capabilities to maintain a competitive edge

Metrics & Reporting

Report on KPIs weekly, monthly, and quarterly (e.g., MQLs, pipeline, CAC, ROI)Monitor and improve funnel conversion ratesPresent insights and recommendations to leadershipTest and optimise messaging, creative, and CTAs

Experience

3+ years in B2B SaaSProven track record of delivering marketing results and ROIExperience designing and managing a marketing tech stackKnowledge of AI-powered tools for automation, analytics, and contentStrong grasp of full-funnel marketing and demand generationExperience in ABM and product-led growthExcellent communication and stakeholder management skillsProficiency with marketing automation platforms

Interested?  If you possess the relevant skills and experience then please send your cv by return.

 

 

 

INDHS