Digital Marketing Specialist

An exciting opportunity has arisen for a Digital Marketing Specialist with 3 years digital marketing experience to join a reputable law firm, providing award winning online conveyancing services. This full-time role offers salary range of £30,000 - £32,000, excellent benefits, and hybrid in Newport / Swanseaor remote UK-based working options. As a Digital Marketing Specialist, you will be a key member of the marketing team, optimising digital strategies across multiple channels to drive engagement and traffic. Your expertise will support website performance and enhance user experience. You will be responsible for: ? Maintain and optimise WordPress websites, ensuring all plug-ins and security features are up to date. ? Enhance technical SEO and implement strategies to boost organic search and site traffic. ? Conduct market research to identify digital lead-generation opportunities in B2B and B2C markets. ? Collaborate with marketing colleagues to refine UI, UX, and lead generation strategies. ? Manage PPC campaigns, aligning them with marketing objectives. ? Utilise Google Analytics, Google Ads, and Google Search Console to monitor site performance and analyse key insights. ? Coordinate with design teams to manage social media platforms (LinkedIn, Facebook), including content planning and paid advertising. ? Improve email marketing sequences, leveraging tools like MailChimp or HubSpot to grow the email database. What we are looking for: ? Previously worked as a Digital Marketing Specialist, Digital Marketing Executive, Digital Marketing Manager, Digital Marketing Consultant or in a similar role. ? At least 3 years digital marketing experience. ? Experience with technical SEO, CRO, and organic search optimisation. ? Background in front-end WordPress development and UI/UX improvements (HTML & CSS preferred). ? Strong understanding of Google Analytics (GA4), Google Ads, Google Search Console, and SEO tools such as SEMrush or Ahrefs. ? D