Chief Marketing and Commercial Officer - Restaurants

Are you ready to lead the commercial and customer experience strategy for a dynamic, customer-centric brand in the restaurant industry? We're seeking a Chief Marketing and Commercial Officer to join our Executive Team in Munich, playing a pivotal role in defining and driving our brand's impact and growth across multiple regions. This role will also be focused on brand and e-commerce. We are looking for a hands-on Lead of Marketing with the potential and desire for more.

About the Role

In this influential position, you’ll ensure the brand is truly customer-driven by leading the commercial agenda, building customer loyalty, and spearheading the digital marketing strategy. Your responsibilities will include setting and achieving targets, managing digital and traditional marketing channels, and overseeing brand alignment and strategic positioning across different markets.

Key Responsibilities

Strategic Leadership: Collaborate with Executive Team members, aligning on values, strategy, and growth objectives.Brand Health & Growth: Drive brand image, customer engagement, and menu innovation.Customer & Digital Focus: Lead CRM and loyalty programs, digital strategy, and customer-centric initiatives across all touchpoints.Operational Excellence: Manage budgets and resources effectively, and build a high-performing marketing and operations team.Market Insight: Conduct market research to keep the brand aligned with customer needs and industry trends.

What You Bring

Experience: 10+ years in a similar commercial or customer-facing role, including at least 5 years in a managerial position.Education: A Master's degree or equivalent in a relevant field.Skills: Strong leadership, strategic thinking, and cross-cultural management skills, with expertise in brand marketing and digital strategy.Industry Knowledge: Proven experience in the foodservice sector and a solid understanding of international business.English and German speaker

This is a unique opportunity to shape the future of a well-established brand within a forward-thinking and supportive team. If you are passionate about customer-driven growth and ready to make a tangible impact, we’d love to hear from you!