Direct Consumer Revenue Apprentice

Your duties will include:

Support the D2C team to:

Develop acquisition, engagement and retention strategies which are brand specific and audience-led to grow subscriptions, product sales and e-newsletter audiences to achieve and within budget through effective: i. Acquisition marketing across all internal and external channels which reflects audience behaviour/need, content plans and seasonal opportunities, including sourcing of subscription gifts, creating partnerships, cross selling across relevant Kelsey and 3rd party audiences, and on-going testing. Engagement and retention strategies including communication, added value offers and content, and on-going testing. dentify and execute opportunities for digital marketing campaigns, including e-mail, SEO/SEM, PPC and social media campaigns to increase brand awareness, engagement and sales. Customer data acquisition and management, utilising the SCV database and building consumer insight to support revenue growth. Develop effective working relationships with the D2C Team Performance analysis of all acquisition and retention campaigns, using the Kelsey Life Time Value model, and other KPI analysis by brand Vs budget and year-on-year, communicating results with recommendations for future activity via monthly updates. Develop and implement general marketing opportunities for brands and co-ordinate and manage specific Kelsey-wide portfolio campaigns as required. Develop and execute customer research to gain actionable insights, analyse results and present to team as required Actively participate in Direct Consumer Revenue meetings and provide guidance from learnings, to the team as required Ensure all subscription marketing, lead generation and all other relevant activity is fully GDPR compliant

Training:

Our Multi-Channel Marketer apprenticeship programme offers a flexible and customisable delivery model that combines on-site and remote training and support. Learners will work closely with a dedicated assessor who will provide regular support through monthly remote visits and scheduled face-to-face meetings as needed. We also offer a purely remote delivery option that includes online learning materials, virtual classrooms, and regular remote support from the assessor.

Throughout the apprenticeship, learners will have access to a variety of learning resources and ongoing support from our experienced trainers. Our goal is to help learners build the knowledge, skills, and confidence they need to excel in their role as a multi-channel marketer and make a valuable contribution to their employer's business goals.

Training Outcome:
Upon successful completion of the apprenticeship, there is a potential opportunity for a role within the Direct Consumer Revenue team and career opportunities within other areas of this exciting and growing media business.

Employer Description:
Media business with c.70 brands in many sectors including motoring, music, gardening, wellbeing and agriculture delivered across magazines, websites and events.

Working Hours :
Monday - Friday, 9.00am - 5.30pm (including one hour unpaid lunch).

Skills:
Communication skills,IT skills,Attention to detail,Organisation skills,Analytical skills,Team working,Proactive,Interest in Digital Marketing,Interpersonal Skills,Results Orientated,Prioritise to meet deadlines,Ethic and focus on development,Strong Numeracy Skills,High proficiency in Excel