Apprentice Multi-Channel Marketer

Key Responsibilities

● Support marketing campaigns: Assist in the planning, coordination, and execution of marketing activities to attract and retain customers both in-store and online.

● Create content: Contribute to the creation of innovative content, including video, images, and copywriting, that supports our marketing campaigns.

● Social media management: Help manage our social media platforms, generating engaging posts and growing our online community.

● Data analysis: Learn how to use data tools to record, interpret, and analyse campaign performance, identifying areas for improvement.

● Project management: Assist in managing marketing assets, ensuring they are legally compliant and aligned with Villains Rum’s brand guidelines.

● Stakeholder engagement: Work with internal and external stakeholders to deliver marketing briefs on time and within budget.

● Content management: Use content management systems to publish and manage our online content, ensuring a cohesive brand presence.

● Customer engagement: Use customer insight tools to understand our audience and help tailor campaigns to their needs.

● Campaign monitoring: Track and measure the effectiveness of marketing campaigns, providing suggestions for optimisation.

As part of your Multi-Channel Marketer apprenticeship, you’ll study the following key areas:

● Campaign Development: Learn how to develop and interpret marketing briefs and coordinate campaigns across multiple channels (online and offline).

● Content Creation: Develop creative approaches using video, images, and persuasive copywriting, ensuring content aligns with the brand.

● Research & Data: Use survey and research tools to gather audience insights and analyse campaign data to optimise performance.

● Marketing Technology: Build and implement multi-channel campaigns using the latest technology and software tools to achieve marketing objectives.

● Budget & Time Management: Monitor and amend campaigns to meet budget requirements and ensure timely delivery.

Training:
You will complete the Level 3 Multi-Channel Marketer Apprenticeship Standard Functional Skills in English and maths if required The apprenticeship delivery and final exams will take place remotely

Training Outcome:

Potential for permanent position.

Employer Description:
A small family business with a passion for artisan booze running a successful market stall in York city centre for 6 years. Our brands include Villains Rum & Fairytale Gin.

Working Hours :
Shifts to be agreed, will include weekends. 35 hours paid with unpaid lunch breaks.

Skills:
Communication skills,IT skills,Organisation skills,Analytical skills,Team working,Creative,Multi-task,Positive,Enthusiastic