Multi-Channel Marketing Apprentice

We are looking for a Marketing Apprentice whose role will involve the implementation of an overall marketing strategy. The strategy focuses mainly on learner enrolments and raising the profile. The successful candidate will join an active and successful, well supported team and must be prepared to work flexibly and travel between the two branches based in Leicester.

Key Responsibilities:

The successful candidate will undertake a variety of marketing and administrative tasks.

Running marketing campaigns to promote our services to new and existing customers using email software, the company website & social media Maintaining and adding enquiries and learners’ records to the customer database and follow-up Creating and updating website content- news articles, new products, videos, twitter feed, generating followers, getting content onto social media, SEO, website updates, new images Organising aspects of trade shows, literature design and samples in line with active sales campaigns Monitoring E-commerce website and improve or notify any issues Develop the digital marketing activities - email, social, blogs, graphic designs, ads, keyword ranking and google analytics Respond to all first-line inquiries by telephone, face to face and social media messages and convert enquiries into enrolments You need to be able to think out of the box and bring new ideas to improve sales conversion rates Approaching local business and organisations to look for business opportunities Planning marketing strategies and campaigns to achieve monthly enrolment targets Day to day admin and sales duties

Training:

The structured part of your apprenticeship training will be provided by JBC Skills Training, we are a specialist technical IT training provider.

You will also learn on-the-job, working alongside experienced colleagues.

Level 3 Multi-Channel Marketer Standard:

MODULE 1
MARKETING CAMPAIGNS

In this module, we deliver the components of a marketing campaign. We teach learners how to build a successful marketing campaign and conclude the week with a highly developed marketing report, that learners can transfer directly into their workplace.

Over 5 days we deliver:

Company Structures Marketing Fundamentals Brand Management-Vision, Values and Mission Marketing Campaigns-Briefs, Target Audience Competitor Analysis Marketing campaign, Analytics, KPI’s, Data and
Reports Campaign Reports &
Presentations

MODULE 2
OFFLINE MARKETING

During this module, the apprentice will learn how to create offline
marketing content that drives a return on marketing investment
and how this can be adapted for online channels. Over five days, we deliver:

Event marketing and
management Budget management Digital print content creation Taking offline marketing campaigns online

MODULE 3
DATA-DRIVEN
MARKETING: CHANNELS,
INSIGHTS, & DESIGN

In this module we cover effective multi-channel marketing through
email, social and video and paid campaigns. We teach learners how
to use AI tools to become more efficient data-driven marketers and provide the essential skills needed to evaluate, analyse and optimise the effectiveness of their marketing campaigns.
Over five days, we deliver:

Social media content creation Search engine optimisation
(SEO) Website design & management Email marketing Leveraging marketing AI tools & platforms Creating professional marketing reports Training dates will be confirmed once you start the apprenticeship. Delivery is fully remote via classroom training. 

Training Outcome:
Ongoing career development and progression opportunities upon successful completion of the apprenticeship.

Employer Description:
Bright Learning Centre is vocational training provider committed to help people to reach their potential and be successful to achieve their career goals.

Working Hours :
Monday - Thursday, 10.00am - 6.00pm. Saturday & Sunday (Optional) 10.00am - 3.00pm.

Skills:
Communication skills,Creative,Initiative,Willing to learn,High level of motivation,Able to meet deadlines,Basic marketing skills