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Manager, Digital Marketing

JOB DESCRIPTION Job Title: Manager, Digital Marketing Location: Vernon Hills, IL (open to remote or hybrid work) Department: RPM Consumer Group Reports To: Vice President, Digital Marketing J OB PURPOSE Do you see digital potential everywhere you look? Do you like building digital marketing recommendations and trailblazing opportunities? Are you motivated by the idea of sparking strategic growth across teams and businesses? At RPM, we're searching for a Manager of Digital Marketing to champion the digital marketing evolution across our portfolio of companies. This isn't a behind-the-scenes position; you'll be front and center, a trusted consultant and collaborative force, providing expert advice and helping individual businesses create and activate digital marketing strategies that drive measurable commercial growth and enhance competitive edge in the market. The Manager of Digital Marketing will be part a small team of digital experts in the areas of digital marketing, e-commerce, and digital analytics. This team supports businesses within RPM International, a world leader in coatings, and is sponsored through the RPM Consumer Group. This position reports directly to the Vice President of Digital Strategy and up to the RPM Consumer Group Vice President of Commercialization and Strategy. WHY YOU'LL LOVE THIS ROLE Think of yourself as the bridge between vision and execution. You'll empower RPM business leaders to reach further, think bigger, and implement marketing strategies that not only meet today's goals but set the foundation for tomorrow's success. We're here to spark your innovative ideas, support your growth, and celebrate wins together. RESPONSIBILITIES Champion Digital Marketing Transformation: Work with leaders and teams across RPM companies to reimagine and elevate growth strategies by leveraging digital marketing initiatives, channels, and technology to connect deeply with users, build brand loyalty, and drive sustainable sales growth. Provide Strategic Consulting: Be part of the digital strategy team to offer expert consulting services across RPM's businesses. Assess: Collaborate with business teams to analyze and evaluate existing digital marketing practices, systems, and capabilities to identify gaps and opportunities. Recommend: Create customized and scalable digital marketing recommendations that enhance personalized experiences, leverage insights and data, and optimize the user journey across all digital touchpoints. Align recommendations with each company's overall business goals and create implementation plans that generate both short- and long-term value. Advise: Guide businesses in optimizing current digital marketing practices and developing new digital capabilities. Help businesses understand the best digital marketing practices and strategies tailored to their needs. Advise on the right tools and technologies to manage, execute, and analyze efforts. Digital Marketing Strategy: Guide businesses in crafting modern, results-driven initiatives across various digital channels, including social media, email, search engines, and display advertising. Ensure recommendations engages and inspires audiences and strategically connects both digital and traditional marketing for impact. Unlock Channel Potential: Analyze and recommend the digital channels that make sense for each business's audience and goals, maximizing their reach and engagement. Social Media: Create recommendations for social media presence, engaging with followers, responding to inquiries, and creating content that drives engagement. Social platforms include but not limited to LinkedIn, You Tube, Facebook, X, Instagram, TikTok, etc. Content Management: Advise businesses on best practices to create, curate, and manage engaging content tailored to target audiences, ensuring consistency in tone and branding. SEO and SEM: Create recommendations to optimize digital content for search engine visibility, including AI overviews. Create search engine marketing campaigns to drive traffic and conversion including PPC (pay-per-click) efforts. Paid Advertising Strategy & Optimization: Evaluate and advise on the optimization of paid advertising efforts across multiple platforms, including Google, Bing, Amazon, and other digital marketplaces. You will be responsible for assessing current performance, identifying areas of budget inefficiency, and recommending data-driven strategies to enhance targeting precision and maximize return on ad spend (ROAS). Optimize Website Presence: Evaluate and provide recommendations to optimize company websites for usability, mobile responsiveness, and search engine visibility. Lead Generation: Create strategies to generate leads and nurture them throughout digital channels. Drive Data-Driven Decisions: Put analytics at the center of every digital marketing recommendation, which include key performance indicators (KPIs) for campaigns and initiatives. Cultivate User Relationships: Advise on building meaningful digital marketing connections that foster loyalty and satisfaction through personalized experiences and thoughtful touchpoints throughout the user journey. Implement: Encourage curiosity and a growth mindset through regular reviews, asking the right questions, and helping teams identify opportunities for ongoing optimization. Guide and monitor execution of recommendations. Empower Business Teams: Outside of consultant engagements share digital marketing expertise through teaching opportunities, workshops, and training that benefit companies across RPM. QUALIFICATIONS AND COMPETENCIES Bachelor's Degree in Digital Marketing, Communications, Public Relations, or related field required. 3-5 years' professional experience in digital marketing or related roles. Strategic mindset with proven experience designing digital marketing strategies across multiple business units or brands Expertise in digital marketing, digital user journey optimization & relationship development, analytics, in both B2C and B2B segments (preferred) Google Analytics and Amazon Ads Certified Proven experience managing comprehensive paid advertising campaigns across Amazon and Google platforms, including all ad formats such as Performance Max, Search, Display, and others. Past success partnering with diverse teams to deliver high-impact results Ability to share complex digital concepts in straightforward, actionable terms A collaborative approach that empowers others and builds lasting partnerships Passion for exploring the newest tools, trends, and solutions in digital marketing Drive to discover and adopt emerging technologies, digital innovations, and new platforms & systems, including generative AI. Strong consultative, relationship building, and interpersonal skills in dealing with all levels in the organization Excellent writing, communication, presentation, and marketing skills LEADERSHIP TRAITS Strategic Planning: Is proactive, forward-looking and can anticipate trends. Has vision and can create competitive and breakthrough strategies and plans. Change Management: Ability to adapt to change, anticipate future needs, is flexible, overcomes resistance to change, and demonstrates managerial courage. Problem Solving: Able to understand and evaluate complex issues and devise and implement successful solutions. Is focused on results, can see hidden problems, and takes logical approach and probes fruitful sources for answers. Is proactive and decisive in nature. Communication: Has effective verbal communication and presentation skills, has effective writing abilities (clear and succinct), has executive presence, has active listening abilities, and can convey important or critical messages that have the desired effect. Collaboration: Identifies opportunities for shared resources, seeks partnerships, is a team player, and involves others. Builds commitment, fosters open dialogue, and supports diversity and input from all team members. Is open-minded and transparent. Decision Making: Uses critical thinking skills, has a track record of making high quality decisions, does not hesitate when making decision, is confident, and is action oriented. Developing Others: Coaches others and nurtures emerging leaders. Is a keen listener, provides challenging/stretch assignments, encourages development, confronts, and deals with performance issues effectively and delegates tasks effectively to develop others. Judgment: Adopts strategic, analytical, and carefully weighted decision-making process in the evaluations of alternative scenarios. Financial Acumen: Has demonstrated financial acumen, can successfully budget, and forecast, and understands cost implications of decisions. Integrity & Commitment: Demonstrates integrity, has commitment, shows moral courage, demonstrates emotional intelligence, is value-driven, respects the Company culture, and demonstrates responsible entrepreneurship. Has a can-do attitude and the desire to go above and beyond.Target Salary Range: $125,000 - $140,000, bonus eligible From big benefits to small, we take care of our associates! After 30 days of employment, you will be eligible for a benefits package that includes medical, dental, life, disability and business travel insurance, flexible spending accounts, EAP, stock purchases and vacation/sick days/parental leave. We also offer a 401(k) plan after three months of employment. Associates are vested in the RPM Pension plan after completing five years of service. RPM Consumer Group offers 9 paid holidays and one floating holiday per year. You are also eligible to earn three weeks of vacation on an annualized basis. RPM Inc. is an equal opportunity employer. Employment selection and related decisions are made without regard to sex, race, age, disability, religion, national origin, color, or any other protected class.Apply for this ad Online! ....Read more...

Account Manager, Ticketing

Full-Time; PermanentDate Posted: July 11, 2025Who we are… The Pacific National Exhibition is an iconic institution in BC, famous for bringing generations of people together to celebrate and build memories. This 115-year-old, non-profit organization has an annual operating budget of over $70 million dollars and generates revenue through four activity streams:  the 15 day annual summer Fair which averages more than 700,000 people annually, Playland amusement park which welcomes 400,000 guests annually including Fright Nights, and a busy year-round portfolio of events including concerts, trade shows and film, cultural and community events.  In total we bring over 2 million people through the site each year. The fourth activity stream is park care and facility maintenance.  The PNE is proud of the work it does at Hastings Park and has a vibrant team that is passionate about events, guest experience and delivering memorable experiences.  At the PNE, we strive to create an environment that reflects our organization’s core values: Enthusiasm, Excellence and Evolution. With a focus on these core values, we are committed to achieving our mission which is to “Deliver Memorable Experiences” for all who interact with the PNE whether it is our guests, our employees or the community. The PNE’s Sales, Marketing & Business Development Department oversees the company’s marketing, corporate partnerships, group sales, facility sales, business development and TicketLeader. Our team are hardworking and motivated individuals that have a passion for the Events Industry and the Pacific National Exhibition (PNE).The Account Manager, Ticketing will report to the Manager, Ticketing & Sales. The position plays a key role in ticketing operations, including event builds and box office management.Why join our Team? Inspires an exhilarating and fun-loving workplace.Supports a flexible work environment.Innovates in both concept and process.Thrives and promotes a fast-paced sales & marketing culture.Collaborates with all departments in a positive and proactive way.Proud to be a part of the growth of one of Vancouver’s most iconic institutions.Proud to be ranked in the top twenty as one of BC’s most loved brands – BC Business 2019 What will you do? The Account Manager, Ticketing has leadership, sales, and administration responsibilities to elevate business results, optimize our processes and technology and inspire our workforce in all PNE business channels. This position will divide its time on average with 30% account management, 50% ticketing operations & process management, and 20% leadership & administrative activities. The duties include, but are not limited to: Account Management Develop and maintain positive account management standard operating principles with team leads to elevate business results, grow client opportunities, and optimize ticket sales, processes, and technology.Partner with Marketing team and clients to identify ticket sales patterns and proactively address low selling shows, peaks and valleys in ticket sales and onboarding of new ticketing product offerings.Provide timely ticket reporting for internal and external events.Communicate with stakeholders on event build information for websites and e-blasts,Proof guest communications for pre-sales, announcements, cancelations, and event updates.Represents the interests of the client while maintaining the PNE business objectives and minimizing PNE risk.  Ticketing Operations & Process Management Manage and maintain online ticketing systems, policies and proceduresManage and provide onsite support for the Box Office during eventsResponsible for accuracy of event build set ups, maximizing ticket sales, and settlement processes for a variety of Promoters for onsite & offsite events, as well as all PNE internal events (Playland, Fright Nights, PNE Fair etc.).Maintain high levels of security, safety and fraud controls and ensure seamless scanning with access control systems.Manage inventory controls for all ticketing assets (Scanners, Ticket stock, wristbands, Printers, laptops etc.).Maximize use of ticketing platform functionality and call center technology including general maintenance and implementation of new product offerings.Work closely with Marketing Team on Google analytics analysis, SEO, event emails, social media & TicketLeader branding.  Leadership & Administration Inspire team to maximize their potential and productivity through optimization of processes and technology.Develop a sales & marketing culture across the organization and encourage cross selling at all PNE Events and business channels.Manage regular maintenance of ticketing software programs.Continually evolve knowledge of ticketing trends and develop enhancements for ticket build set ups.Ensure all corporate and client planning timelines are met respectively and diligently including contracts, analysis, financial reporting and maintain documented standard operating policies & procedures. What else? Minimum of 2 years ticketing experience with strong best practices in ticketing processes, quality controls, systems, and operations.1 – 2 years’ experience in sales or account management.Proven experience working with multiple organizational technology platforms including ticketing, events, and financial reporting.Strong understanding of ticketing technology and equipment.Ability to understand and represent another company’s brand at the PNE while balancing PNE objectives.Strong communication skills both written & verbal, with firm attention to detail.Ability to model the PNE’s core values and lead the team to prioritize CART (Communication, Accountability, Respect and Trust) with the full PNE team.Experience with Paciolan is considered an asset.Successful candidates must undergo a Criminal Record Check.  Who are you? Strategic and creative team playerResults-oriented collaboratorMethodical and detail orientedTactful change makerCommitted to striving for excellence.Eager to make a difference. Where and when to APPLY? Applications can be submitted via the PNE website at www.pne.ca/jobs and will be accepted until the role is filled.  Additional Information The PNE's compensation offerings are in alignment with a pay-for-performance pay philosophy that recognizes individual, and teamwork performance. The role is a permanent, full-time position with a typical salary range of $60,000 - $72,000 per annum. The starting salary will be based on the successful candidate’s competencies, including but not limited to knowledge, skills, experience, and internal pay structures. As a part of the PNE's total compensation package, this position may be eligible for other benefits subject to program eligibility requirements.  The PNE is proud to be an equal opportunity employer, committed to creating an inclusive workforce that reflects the diverse community we proudly serve. All applicants will receive consideration for employment without regard to race, colour, national or ethnic origin, religion, sex, sexual orientation, gender identity or expression, disability, or age. If you require any support or accommodations throughout any stage of the recruitment process, please contact the People & Culture Department at hr@pne.ca.  ....Read more...