The Company
Our client is an ASX-listed investment manager, offering investors access to a diverse range of strategies across multiple asset classes. Bringing together a family of specialist investment brands under one group, they have built a strong reputation for performance and recently earned major industry recognition. Following a refreshed group brand, they are now ready to build a marketing function that matches the scale and ambition of the business.
The Opportunity
This is a newly created Head of Marketing role and a rare chance to build something from the ground up. You will own the group's marketing and communications function end to end, shaping a multi-year vision and leading the team to bring it to life.
Partnering closely with distribution, the investment teams and the executive, you will grow brand awareness, attract new clients and support flows into products across wholesale and retail channels. A key focus will be bringing the group's brands together under a clear, consolidated identity.
This is a permanent, full-time role based in Sydney. You will be in the office full time.
Key Accountabilities
Lead the group brand strategy and integration, including a thoughtful roadmap for consolidating legacy brands
Consult across the business to develop a consolidated marketing strategy, annual plans and a dedicated retail marketing strategy
Partner with distribution to design and deliver campaigns that drive client acquisition and product flows
Own internal and external communications, including PR, media relations and investment communications
Bring structure and consistency to thought leadership, digital content and a calendar of client events
Lead digital, CRM and marketing technology, exploring how AI and automation can lift delivery
Lead, develop and inspire the marketing team, while managing budgets, agencies and compliance
Ideal Experience
Substantial marketing experience within funds management or investment management, with a strong grasp of bringing fund products to market across wholesale and retail channels
A proven track record of leading and developing high performing marketing teams
Demonstrated success setting and delivering marketing strategy, ideally in a newly created role, a period of change or a multi-brand environment
Strong communications capability across media relations, investment communications and internal communications, plus working knowledge of the regulatory landscape for promoting investment products
Experience with brand integration following mergers or acquisitions, along with exposure to CRM, marketing automation and AI tools, would be highly valued
Why Apply
A genuine blank canvas to build and shape a marketing function with no predecessor and real executive support
Work alongside highly respected investment professionals in an award-winning, growing group
Make a visible, lasting impact by bringing a family of specialist brands together under one identity
If you're a strategic marketing leader who loves to build, enjoys rolling up your sleeves and is ready to make your mark on a growing investment group, we'd love to hear from you.
Whether you are a sports fanatic, shark diver or part-time antique collector, we celebrate your uniqueness. Parity Consulting works with clients who embrace diverse and inclusive environments and empower their teams to bring their authentic whole self to work. We encourage people with different beliefs, abilities, backgrounds and life experiences to contact us. At Parity, we believe in people, not just data. Every application is reviewed by a real person, ensuring your experience and individuality are genuinely valued throughout the recruitment process.....Read more...
