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Digital PR Specialist
Drive impact with Digital PRWe are a new kind of cross-border agency with remote work at our core. We believe that great talent shouldn't be confined to a fixed desk, a rigid 9-to-5 schedule, or a long, exhausting commute. In our view, people thrive when they’re trusted to deliver exceptional work without micromanagement or the constraints of a traditional office job. This flexibility allows them to spend more time doing what they love—whether that’s walking their dog, enjoying time with family and friends, backpacking across Southeast Asia, or pursuing personal passions.The role:This is not a typical Digital PR role. As a Digital PR Specialist, you’ll play a key role in developing and executing PR and news generation strategies across diverse clients, industries, and markets. You’ll take ownership of campaigns, ensuring client KPIs are met while also contributing to new business, competitor research, marketing initiatives, and international expansion. This is a chance to be part of a dynamic, remote-first team, helping to build a global digital strategy from the ground up while growing alongside the company in a fast-paced environment. Required Skills & Experience2+ years’ experience, in-house or in an agency environmentGood understanding of the UK media landscape, news agenda and principles of news generationHave a strong understanding of the global media landscapeA strong level of verbal and written communication and copywriting (press release) skillsMust have some experience within Digital PR and Outreach either client or agency side, with existing relationships with PR/media contacts and influencersThe ability to build long lasting and strong relationshipsHave existing experience of strategy, promotion and seeding of client work across socialAbility to work under pressure to meet deadlinesA progressive understanding of SEO, particularly related to off-page SEO factorsA good understanding of how Digital PR is measured and the ability to explain results to clientsA creative thinker who works well in groupsMethodical, organised (working across multiple projects), with high attention to detailA go getter – someone who can own their projects, confidently bring new ideas to the team, feels comfortable to pitch to clients and provide counselDemonstrates initiative throughout their work – responding to clients in a timely manner, taking on their own research where appropriate etcProven track record of Digital PR campaign experience a bonus – examples of highly authoritative backlinks generated to client campaigns in top-tier media.Ability to assess the value of an earned media opportunity from an SEO point of view.Familiar with SEO tools such as: Majestic SEO, SEMrush, Ahrefs.Familiar with a variety of Digital PR/Outreach tools such as: Buzzstream, ResponseSource, HARO, Roxhill, MuchRack, Meltwater, CoverageBook, etc.A keen interest in technology, especially artificial intelligence (AI)ResponsibilitiesDeliver regular high-quality backlinks by researching, devising and executing digital PR and outreach campaigns.Research and contact websites that can provide back-link opportunities to clients.Write press releases, by-lines, case studies and other press material.Send out press releases and contact journalists with stories and content.Follow up with journalists over phone, email and social channels.Build relationships with journalists and the media in a range of industries using a variety of tools.Build relationships with influencers across various industriesWork closely with the wider team to make sure we create impactful PR strategies.You’ll create and research stories, strong media lists and monitor news and search for coverage opportunities.You will get to know your clients, developing detailed knowledge of their businesses and sectors.You will get to know your clients’ competitors, developing an overall knowledge of their PR activity and tactics.You will be proactive and work towards proactively seeking media opportunities for clients outside of any planned work.Use social media to help you grow your media relations, skill set and understanding of the industry.You’ll attend and contribute to regular brainstorms and come up with brilliant, creative and innovative ideas for your clients.Gain exposure to the technical aspects of SEO to help develop your understanding of search engines.Keep the senior team and your manager up to date on results and struggles.Completing performance reports (PR, marketing, and social media)Software skills:Cision/Roxhill/MuckRack/ResponseSource/HARO (important)Media and Social media monitoring tools (important)Excel, PowerPoint, Google Sheets/Docs/Slides (essential)Answer The Public, ahrefs, Semrush (useful)ChatGPT + Perplexity (useful)Benefits:A salary of £25K-30K depending on experience.25 days of holiday in year one (plus bank holidays)3-4 company off-sites per year (including one abroad)Fully remote role (based in the UK)MacBook, mouse, keyboard, additional screen.Option to work from a shared office/co-working space twice a week. ....Read more...
Apprentice Account Executive
*This is a remote position, but the apprentice must be based in or near Manchester. If you’ve ever spent hours on TikTok analysing why something blew up, or you’re the friend who always knows the latest trend before it lands - you’re in the right place. We’re on the hunt for an Apprentice Account Executive to support our Client Services team and help keep the agency running smoothly behind the scenes. This is an admin-first role for someone organised, proactive, and hungry to learn how a top TikTok-first agency operates day-to-day. We are Nonsensical. We’re a team built on passion, driven by creativity, always led by curiosity, and grounded in honesty. We help brands show up, stand out, and blow up on TikTok - from viral restaurants to global banks, B2B giants and huge beauty brands. This is a hands-on opportunity to learn the foundations of client services, TikTok strategy and creator-led content inside a fast-moving agency obsessed with the platform. What you’ll be doing: You’ll support our Account Managers and Senior Account Managers across client projects, production, content delivery and creator coordination. Expect to get stuck in across: Project & content management: Keep project trackers, WIPs and content calendars up to date Help maintain client folders, assets and organisational systems Assist with general admin that keeps accounts moving smoothly TikTok publishing & reporting: Upload and schedule TikTok posts across client accounts Draft captions and prep content for internal and client reviews Collect performance stats using TikTok Analytics and internal tools Pull screenshots, examples and performance highlights for reports Creator coordination: Maintain and update creator lists Support AMs/SAMs on briefing calls Track creator deadlines, deliverables and submissions Community management: Respond to comments using pre-approved guidelines Surface insight, audience reactions and opportunities to the team Production support: Support the AMs with production-based tasks for organising props to ensuring things run smoothly Creative contribution: Bring fresh ideas and trending moments into Meme Factory (our brainstorm sessions) Share the TikTok's, formats and creators you’re obsessed with What we’re looking for: You use TikTok daily and understand its culture, creators and trends You’re organised, detail-focused and love keeping things on track You’re proactive and curious - someone who wants to learn fast You communicate clearly and aren’t afraid to ask questions You can juggle multiple tasks without losing accuracy You’re comfortable using Google Drive, Sheets and Slides You love being the person who quietly makes everything run smoothly What you’ll learn: You’ll gain hands-on experience inside a fast-growing TikTok agency, including: How TikTok-first content is strategised, created and delivered How brands use creators, trends and formats to grow How client services work - from briefing to delivery to reporting How to schedule, manage and analyse TikTok content How agencies juggle workflows, deadlines, clients and creators You’ll learn directly from experienced AMs and SAMs and get real responsibility from day one. Training:Advertising & Media Executive Level 3 Standard. An advertising and media executive will help with the day-to-day progress of the whole advertising process, from receiving the brief from the marketing team, including objectives, budget and timescales, through to the measurement of how effective the advertisement has been. In their daily work, they will interact with many other people, processes and systems. (For example, the client, 3rd party suppliers, the broad team at the agency.) They help campaigns move forward, coping with inevitable setbacks and changes in direction (some at the last minute), whilst showing collaboration and maintaining relationships with all. Usually, they report to an Account or Media Manager. They usually specialise in one of two parts of the advertising process: the first is the process of producing the advertisement (creative); the second is the process of distributing the advertisement (media). Apprentices must therefore complete the core apprenticeship and one of these options. Training Sessions Overview: Seminar 1: Preparing for your apprenticeship Seminar 2: Preparing for your employer Seminar 3: Introduction to advertising Seminar 4: The foundation of advertising Seminar 5: Understanding commercial Seminar 6: Advertising campaigns Seminar 7: Advertising and Media standards & legislation Seminar 8: Principles of Project Management Seminar 9: Supply Chain Management Seminar 10: Principles of third party Seminar 11: The briefing and approval processes Seminar 12: The media buying process – TV Seminar 13: The media buying process - Out of home, Radio and Print. Seminar 14: Negotiation techniques Seminar 15: Data and media metrics Seminar 16: Data and media metrics - Practical Excel session Seminar 17: Media planning Seminar 18: Distribution of Creative through the appropriate channels Seminar 19: Evaluating campaign performance For a full overview of the Advertising & Media Executive standard please click on the following link: https://www.instituteforapprenticeships.org/apprenticeship-standards/advertising-and-media-executive-v1-0Training Outcome:Potential for full-time employment upon successful completion of the apprenticeship.Employer Description:We are Nonsensical. We’re a team built on passion, driven by creativity, always led by curiosity, and grounded in honesty. We help brands show up, stand out, and blow up on TikTok – from viral restaurants to global banks, B2B giants and huge beauty brands. Working Hours :Monday to Friday 9am to 5pmSkills: Communication skills,IT skills,Attention to detail,Analytical skills,Logical,Team working,Creative ....Read more...
Apprentice Account Executive
If you’ve ever spent hours on TikTok analysing why something blew up, or you’re the friend who always knows the latest trend before it lands - you’re in the right place. We’re on the hunt for an Apprentice Account Executive to support our Client Services team and help keep the agency running smoothly behind the scenes. This is an admin-first role for someone organised, proactive, and hungry to learn how a top TikTok-first agency operates day-to-day. We are Nonsensical. We’re a team built on passion, driven by creativity, always led by curiosity, and grounded in honesty. We help brands show up, stand out, and blow up on TikTok - from viral restaurants to global banks, B2B giants and huge beauty brands. This is a hands-on opportunity to learn the foundations of client services, TikTok strategy and creator-led content inside a fast-moving agency obsessed with the platform. What you’ll be doing: You’ll support our Account Managers and Senior Account Managers across client projects, production, content delivery and creator coordination Expect to get stuck in across: Project & content management: Keep project trackers, WIPs and content calendars up to date Help maintain client folders, assets and organisational systems Assist with general admin that keeps accounts moving smoothly TikTok publishing & reporting: Upload and schedule TikTok posts across client accounts Draft captions and prep content for internal and client reviews Collect performance stats using TikTok Analytics and internal tools Pull screenshots, examples and performance highlights for reports Creator coordination: Maintain and update creator lists Support AMs/SAMs on briefing calls Track creator deadlines, deliverables and submissions Community management: Respond to comments using pre-approved guidelines Surface insight, audience reactions and opportunities to the team Production support: Support the AMs with production-based tasks for organising props to ensuring things run smoothly Creative contribution: Bring fresh ideas and trending moments into Meme Factory (our brainstorm sessions) Share the TikToks, formats and creators you’re obsessed with What we’re looking for: You use TikTok daily and understand its culture, creators and trends You’re organised, detail-focused and love keeping things on track You’re proactive and curious - someone who wants to learn fast You communicate clearly and aren’t afraid to ask questions You can juggle multiple tasks without losing accuracy You’re comfortable using Google Drive, Sheets and Slides You love being the person who quietly makes everything run smoothly What you’ll learn: You’ll gain hands-on experience inside a fast-growing TikTok agency, including: How TikTok-first content is strategised, created and delivered How brands use creators, trends and formats to grow How client services works — from briefing to delivery to reporting How to schedule, manage and analyse TikTok content How agencies juggle workflows, deadlines, clients and creators You’ll learn directly from experienced AMs and SAMs and get real responsibility from day one. Training:Advertising & Media Executive Level 3 Standard: An advertising and media executive will help with the day to day progress of the whole advertising process, from receiving the brief from the marketing team, including objectives, budget and timescales, through to the measurement of how effective the advertisement has been. In their daily work, they will interact with many other people, processes and systems. (For example the client, 3rd party suppliers, the broad team at the agency.) They help campaigns move forward, coping with inevitable setbacks and changes in direction (some at the last minute), whilst showing collaboration and maintaining relationships with all. Usually, they report to an Account or Media Manager. They usually specialise in one of two parts of the advertising process: the first is the process of producing the advertisement (creative); the second is the process of distributing the advertisement (media). Apprentices must therefore complete the core apprenticeship and one of these options. Training Sessions Overview: Seminar 1: Preparing for your apprenticeship Seminar 2: Preparing for your employer Seminar 3: Introduction to advertising Seminar 4: The foundation of advertising Seminar 5: Understanding commercial Seminar 6: Advertising campaigns Seminar 7: Advertising and Media standards & legislation Seminar 8: Principles of Project Management Seminar 9: Supply Chain Management Seminar 10: Principles of third party Seminar 11: The briefing and approval processes Seminar 12: The media buying process – TV Seminar 13: The media buying process – Out of home, Radio and Print. Seminar 14: Negotiation techniques Seminar 15: Data and media metrics Seminar 16: Data and media metrics – Practical Excel session Seminar 17: Media planning Seminar 18: Distribution of Creative through the appropriate channels Seminar 19: Evaluating campaign performance For a full overview of the Advertising & Media Executive standard please click on the following link: https://www.instituteforapprenticeships.org/apprenticeship-standards/advertising-and-media-executive-v1-0Training Outcome: Potential for full time employment upon successful completion of the apprenticeship Employer Description:We are Nonsensical. We’re a team built on passion, driven by creativity, always led by curiosity, and grounded in honesty. We help brands show up, stand out, and blow up on TikTok – from viral restaurants to global banks, B2B giants and huge beauty brands. Working Hours :Monday - Friday, 9.00am - 5.00pmSkills: Communication skills,IT skills,Attention to detail,Analytical skills,Logical,Team working,Creative ....Read more...