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Growth & Lifecycle Marketing Manager

Growth & Lifecycle Marketing ManagerAIM Smarter  |  Manchester, UK  |  Full-time, in-person Salary depending on experience, plus performance bonusAIM Smarter is a community-driven technology platform for the promotional products industry, bringing together 2,300+ distributor members, brand partners and modern merch sellers. Underneath it sits AIM iQ, our AI-first platform built to make running a promotional products business faster and easier. From sourcing and live inventory to mock-ups, artwork and intelligent business tools, we are building technology around the way this industry actually works.We are growing. And we need someone who understands how to turn that growth opportunity into something measurable.What this role isWe are looking for an experienced growth and lifecycle marketer who knows how to take strong marketing and make sure it reaches the right people, through the right channels, at the right moment.You will own the machinery behind that.That means understanding our audiences deeply, segmenting them properly in HubSpot, building and managing email and CRM journeys, deciding where and how campaigns are distributed, tracking what happens next and using the data to continually improve acquisition, activation, engagement and retention.You will work closely with our Brand & Culture Strategist and content creation team, who own how AIM sounds, what we stand for and the creative direction of the marketing.They create the signal. You make sure it reaches the right people, and prove whether it worked.Your non-negotiablesThis role requires: 3+ years in growth, lifecycle or performance-led marketing, ideally within a SaaS, platform or marketplace business.Demonstrable, hands-on HubSpot experience. You should be comfortable personally building and managing lists, segmentation, workflows, email campaigns, lifecycle stages, automation and reporting. We are not looking for someone who has simply worked alongside an agency or CRM team using HubSpot.Strong email and CRM marketing experience, including audience segmentation, behavioural targeting, nurture journeys, testing and optimisation.Strong analytical ability. You should be comfortable moving between campaign performance, CRM data, funnels, cohorts and customer behaviour and turning that information into decisions.Proven ownership of both acquisition AND retention. You need evidence that you have helped bring people in, helped move them towards conversion, and helped keep them engaged afterwards. These are the foundations of the role.What you would actually be doingYou will take the audiences AIM Smarter needs to reach and build the infrastructure and strategy for reaching them properly.You will own HubSpot as a marketing tool: creating meaningful audience segments, maintaining lifecycle logic, building automated journeys and making sure our CRM data actually informs what marketing we send.You will build and optimise email programmes around behaviour rather than simply sending the same campaign to everyone.You will decide how campaigns should be distributed across email, paid, organic, partner, event and community channels, based on who we are trying to reach and what we know about them.You will map the journey from first interaction through sign-up, activation, engagement, conversion and retention, identifying where people move forward and where we lose them.You will measure what happens. Not just opens, clicks and impressions, but whether marketing changed behaviour.And you will bring those findings back into the business: what worked, what didn’t, who responded, who didn’t, and what we should do differently next time.The audiences you will be working withThe people we need to reach are not one audience.There is the owner-operator running everything themselves. The established distributor with a sales team. The individual rep inside a member business. The supplier or brand partner on the other side of the marketplace.Different people. Different behaviours. Different reasons to care.Your job is to understand those differences and make sure our marketing reflects them.Because good marketing sent to the wrong person is still the wrong marketing.Acquisition is only half the jobGetting someone through the door matters. What happens afterwards matters just as much.For AIM iQ, that means understanding the journey from discovering the platform to signing up, sourcing a first product, returning, exploring more of the platform and ultimately making it part of how they work.For the wider AIM Smarter community, it means understanding what keeps members engaged and where there are opportunities to deepen that relationship.Acquisition without adoption is a leaking bucket you keep paying to fill. Adoption without acquisition is a very good product too few people have found.You will be expected to understand and influence both.How you workYou are naturally curious about the numbers behind the marketing.You want to know why one audience responded and another didn’t. Why someone opened but didn’t click. Why people signed up but never came back. Why one segment converts differently from another.You are comfortable getting into HubSpot yourself to find out.You test, learn and adjust rather than relying on assumptions. You can take a lot of information and turn it into a clear decision about what happens next.And while data informs your decisions, you understand that there are real people behind it.AI is part of how we workAIM iQ is an AI-first platform and we want our marketing function to work with the same mindset.You should already be comfortable using AI in your own work, whether that is Claude, ChatGPT or equivalent tools, and be curious about how AI can make segmentation, analysis, research, automation and marketing operations smarter.We are interested in people who experiment, learn quickly and find better ways of working.What AIM Smarter is likeThis is an established company with real infrastructure, industry relationships and a large existing community, backed by a listed group.But we are building quickly.The team is connected and departments do not operate in silos. You will work closely with brand, content, product, technology, sales and our US team.This is an in-person role because that proximity matters. You learn by being inside the conversations, decisions and dynamics of the business.Most of our members are in North America, so there will occasionally be later finishes to overlap with our US team and community. There will also be opportunities to travel to industry events in the US and UK.Alongside salary, the role includes a performance bonus linked to the growth and engagement side of the job.How to applySend us your CV.We will be looking closely for evidence of hands-on HubSpot experience, email and CRM marketing, audience segmentation, analytical decision-making and measurable acquisition and retention results.You do not need a particular degree or a perfectly linear career.You do need to be able to show us what you have actually done.AIM Smarter is based in Manchester. This role requires you to be Manchester-based and able to work from the office. Remote applications will not be considered.Applicants must have the right to work in the UK. We are not able to offer visa sponsorship.AIM Smarter is an equal opportunity employer. We welcome applications from every background and are glad to make reasonable adjustments at any stage. Just tell us what you need.   INDLSEquals One is an advertising and recruitment agency working on behalf of our client to promote this vacancy. You may be contacted directly by the employer should they wish to progress your application. Due to the number of applications we receive, we are unable to provide specific feedback if your application is unsuccessful. ....Read more...

Marketing Coordinator

Marketing Coordinator - UK and EuropeLocation: Bradford, UK Hours: Full Time Reports to: Marketing Manager - US Corporate OfficeAre you ready to take your marketing career to an international level?Join The Gund Company, a successful US-headquartered manufacturer with a strong family-owned culture, ambitious growth plans and a genuine commitment to its people.In this varied role, you will be part of our global Corporate Marketing team, supporting company-wide initiatives while also helping to shape marketing activity for the UK and Europe from our Bradford site.You will have the opportunity to bring fresh ideas, take ownership of projects and make a visible contribution within a collaborative, values-led business where creativity, autonomy and global thinking are encouraged.Role overviewWe are looking for a Marketing Coordinator with a broad set of skills, a proactive approach and the ambition to develop with the business.The role will involve conducting market research, analysing data, supporting business development activity and regional events, and creating localised promotional materials that clearly communicate how The Gund Company’s products, manufacturing expertise, service, lead times and high-quality materials meet the needs of customers across the UK and Europe.This role would suit someone who is comfortable working independently, taking ownership of tasks, and bringing creative, practical ideas to the team.You will be organised, curious and self-motivated, with the confidence to work autonomously while staying well connected to colleagues across the wider global marketing function.Responsibilities include: Conduct market research and qualify results to determine potential customers and competitors.Help develop and integrate our regional marketing presence in the EU and UK, as well as support broader business development and customer outreach efforts.Maintain and optimise customer relationship management database to segment customers for targeted promotional communications.Manage social media pages and ensure messaging is aligned with company guidelines.Create and deliver integrated campaigns for qualified prospects and existing customers.Develop marketing materials for specific market segments (e-mailers, technical bulletins, presentations, and handbooks) and related internal training documents to support best practices.Capture, create, and communicate market performance data (sales trends, account status, and website analytic reports) to sales team on a consistent basis.Coordinate logistics and sales support for trade shows, develop targeted marketing collateral, and research markets or additional event-specific promotional opportunities.Embrace TGC’s strong culture of continuous improvement. Skills and ExperienceYou will ideally bring: Degree-level education in marketing, business or a related discipline, or equivalent relevant experience.Previous experience in a marketing role, with exposure to campaign support, content creation, research, data analysis and internal or external communications.Strong written communication, organisation, research and data-management skills.Good working knowledge of Microsoft Word, PowerPoint and Excel.A good understanding of core marketing principles, audience segmentation, customer communications and the importance of consistent brand messaging.Clear written and spoken English.A self-motivated and organised approach, with the confidence to work autonomously, take ownership, collaborate with international colleagues and bring creative ideas forward. It would also be beneficial if you have: An additional qualification in marketing, digital marketing, communications or design.Experience working within an international business and/or manufacturing environment across UK and European markets.Experience with HTML, CRM systems, Adobe Acrobat or other design, email marketing or digital content tools.Awareness of local business culture, European markets and basic technical or manufacturing terminology.Second-language skills, particularly German.A curious, proactive and adaptable approach, with an interest in continuous improvement and developing marketing activity in a growing international business. This is an exciting opportunity to join a successful international business where you can develop your marketing experience across the UK and European markets while being part of a wider global Corporate Marketing team.Apply today to take the next step in your marketing career with The Gund Company.   INDLSEquals One is an advertising and recruitment agency working on behalf of our client to promote this vacancy. You may be contacted directly by the employer should they wish to progress your application. Due to the number of applications we receive, we are unable to provide specific feedback if your application is unsuccessful. ....Read more...